be a part of the GOOD FOOD AND WINE SHOW goodfoodshow.com.au/perth

Transcription

1 be a part of the GOOD FOOD AND WINE SHOW goodfoodshow.com.au/perth

2 T H E OPPORT U NI T Y Good food & wine show The Good Food & Wine Show returns for 2018 Australia s largest, longest running and most awarded consumer food and wine show. Our visitors enjoy a fantastic day out with friends, sampling the latest foods, wines and home products. Featuring celebrity chefs, educational masterclasses and hundreds of local and international exhibitors at each show, it s the perfect day out for all food and wine enthusiasts. Exhibiting at the show offers a unique opportunity to showcase your products to a highly engaged, high-spending audience who attend the show with the intention of discovering new brands, new products and to make purchases. We welcome over 25,000 visitors each year to the Perth Good Food & Wine Show Don t miss the opportunity to reach this fantastic audience and enjoy a substantial return on investment. The Good Food & Wine Show is proud to announce its winning award at the 2017 EEAA Industry Awards as Best Consumer Show Over 10,000 square metres for the 2017 Sydney event as well as Most Outstanding Marketing Campaign. Show date August Perth convention & exhibition centre

3 T H E S TAT S visitor demographics AGE % % % % % 33% are first time visitors 82% of exhibitors report exhibiting at the event boosts product sales 75% gender 75.9% Female 24.1% Male income Under $75k 20% $75-$150k 32% Over $150k 22% of visitors attend to try new wines 71% of visitors purchased alcohol at the show of exhibitors report an increase in brand awareness 91% spend over 3 hours at the show *Note: as the survey is just sent to ticket purchasers, this is reflective that females tend to purchase the tickets. The split of visitors is more 60/40. 66% 56% of visitors purchased alcohol after the event from a brand sampled at the show 60% of visitors joined wine clubs or mailing lists at our shows

4 THE STATS visitor summary 27,027 Total attendance in Perth 2016 day Friday Friday Night Saturday Sunday 10.4 % increase of attendance from 2016 attendees ,836 Total attendance in Perth ,833 5,380 3,943 4,833 7,305 7,662 10,946 11, Perth 6164 Jandakot, Yangebup, Treeby, Atwell, South Lake, Success, Cockburn, Banjup 6155 Canning Vale, Willetton 6018 Doubleview, Woodlands, Churchlands, Gwelup, Innaloo, Karrinyup 6065 Wanneroo, Ashby, Wangara, Tapping, Darch, Landsdale 6163 Bibra Lake, Hamilton hill, Spearwood, O Connor, North Coogee, North Lake, Kardinya 6027 Connolly, Edgewater, Heathridge, Beldon, Ocean Reef, Mullaloo, Joondalup 6151 South Perth, Kensington 6152 Como, Waterford, Karawara, Salter Point, Manning 6112 Armadale, Brookdale, Forrestdale, Hilbert, Haynes, Harrisdale, Piara Waters 6025 Craigie, Hillarys, Kallaroo, Padbury 6210 Greenfields, Falcon, Dudley Park, Mandurah, Coodanup 6019 Scarborough, Wembley Downs 6153 Brentwood, Mount Pleasant, Applecross, Ardross 6026 Kingsley, Woodvale 6062 Morley, Noranda, Embleton 6060 Joondanna, Tuart Hill, Yokine 6020 Carine, Marmion, North Beach, Sorrento 6004 East Perth 6069 Upper Swan, The Vines, Ellenbrokv

5 THE BENEFITS WHY exhibit? Stimulate sales 82% of exhibitors report exhibiting at the event boosts product sales. Build brand awareness 75% of exhibitors report an increase in brand awareness. Connect with a highly-engaged audience Visitors spend an average of 3-4 hours at each event. Build relationships 92% of exhibitors rate the show as an effective way to connect with consumers. Launch new products Visitors attend the event to discover and learn about new products, brands, ideas and trends. The Good Food & Wine Show is a terrific event which we attend yearly. It is not only a great show for retail sales, though easily one of the best events we attend for wine club sign-ups. I would happily recommend the event to any winery looking to grow their profile and wine club! TALTARNI WINES National media & marketing coverage Be part of an extensive & strategic marketing campaign. Join our winning team Over 75% of exhibitors rebook each year.

6 THE FEATURES At the show Princess Cruises Theatre, presented by Ilve Previous stars of the show have included Jamie Oliver, Gordon Ramsay, Ainsley Harriott, Matt Moran, George Calombaris, Manu Feildel, Gary Mehigan, and Maggie Beer. Cape Mentelle VIP Lounge A premium at show experience for visitors who want to see the show in style. Good Food Village A speciality food market at the heart of the show. The Riedel Drinks Lab Free wine appreciation classes showcasing the best wines from the show floor all served in Riedel glassware. Tucker s Natural Cheese Alley A hand curated collection of the best cheese producers in Australia. Wine Selector s Cellar Door Sessions Curated masterclasses showcasing Australian and international wines. Let s Eat Citi Dining Pop-Up A dining opportunity showcasing the best local restaurants. Smelly Cheese Club Masterclasses Curated masterclasses through international cheese and wine.

7 sponsor roll Over the 17 years of operation the Good Food and Wine Show has partnered with some amazing brands. 1 Year 6 Years 1 8 Years 6 Years 6 Years 6 Years 5 Years 5 Years 4 Years We offer a limited number of opportunities to work alongside the Good Food & Wine Show as an official partner. To discuss these partnership and other sponsorship opportunities, please contact Lia Mallozzi, Event Sales Executive / lia.mallozzi@talk2.media /

8 T HE PROMO T ION MARKETING Facebook Instagram Database 75,369 25, ,000 Website 40,000 unique visits per month Over $1 million spend The 2018 marketing campaign has a high spend across multiple above the line channels including TV, outdoor, press and print. The campaign also has a strong focus on ongoing communication with our target market through consistent communications, social media and public relations. * Figures correct at February 2018

9 BOOK NOW Space is strictly limited in Perth for 2018 act quickly to avoid missing out. Contact the team now to discuss current availability and to reserve your space Show date August Perth convention & exhibition centre goodfoodshow.com.au