Events.

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2 Birthday Party Packages Our spaces create the perfect venue to host your next birthday party! We have the following options for groups big or small: Ping Pong Room & Nook *Semi-Exclusive* $1000 (Up to 24 Guests) Includes: 90-minute party Kellogg s NYC private Ping Pong Room Kellogg s NYC semi-private Nook space Unlimited cereal, toppings, and milk Juice boxes and water pitchers Treat House Rice Krispies Treat party favor Paper goods and utensils Kellogg s NYC ping pong table with paddles and balls Kellogg s NYC board game selection 65 TV with HDMI connection (in Ping Pong Room) Dedicated staff +$100: Add 30 minutes +$10/$15 for each additional child/adult (up to 36) Kellogg s NYC Buyout *Exclusive* $1500 (Up to 40 Guests) Includes: 90-minute party Access to the entire Kellogg s NYC Cafe including: Ping pong table, three 65 TVs, board games, Instagram station, swings, and more! Full Kellogg s NYC Cereal Wall experience including unlimited cereal, toppings, and milk Juice boxes, La Croix, and water pitchers Treat House Rice Krispies Treat party favor Coffee and Tea Station for adults Paper goods and utensils Dedicated staff +$500: Add 30 minutes +$20 for each additional guest (up to 100) Available times: 10:30am - 12pm / 1pm - 2:30pm / 3:30pm or later Reserve the Ping Pong Room only for up to 10 kids for $500, or the Nook only for up to 18 kids for $750 (+$50 add 30 minutes) See pages 8-10 for additional food and beverage options, or inquire about offerings from our preferred vendors. Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!2

3 Party Activities & Add-Ons Dylan s Candy Bar Bricks 4 Kidz LEGO Party $30 per child Kellogg s Inspired Candy Craft (choose 1): Candy sushi with Rice Krispies Treats Candy jewelry with Froot Loops and more! Dum Dum topiaries with Kellogg s-inspired Mod Podge Dylan s Candy Bar Favor (choose 1): Whirly pop Chocolate bar Ask about personalized favors! Additional charges apply. Includes: Dylan s Candy Bar & Kellogg s candy bingo board Dylan s Candy Bar balloons with candy balloon weights Dylan s selection of candy on tables Candy centerpiece PARTY ADD-ONS: Soda can candy favor (pre-filled) $12 each/$13.50 personalized Paint can favor (pre-filled) $17 each/$18.50 personalized Candy spree at Dylan s Candy Bar Union Square with fillable paint can $20 per child / $21.50 personalized Bricks 4 Kids programs build on the universal popularity of LEGO bricks to deliver a high quality educational experience. The timeless fun of LEGO bricks is sure to be a fun party experience for boys and girls of all ages. Bricks 4 Kidz NYC Deluxe Party Package $600 per 90 minutes for up to 15 children (+$15 for each additional child) Party host & invitations Lots of games and challenges Free play time with LEGO bricks Mini-figure Factory (each child creates their own custom mini-figure to take home) Bricks 4 Kidz t-shirt for Birthday child (signed by all the kids, optional) Duplo blocks for smaller children, if needed Bricks 4 Kidz NYC Premiere Party Package $700 per 90 minutes for up to 20 children (+$20 for each additional child) All items in Deluxe Party Package, plus an additional host and a Basic B4K goodie bag for each child (with B4K pencil, temporary tattoos, stickers, and assorted candies) Glamsquad Beauty Services The Cheeky Chipmunk Face Painting & Balloons $150/hour per beauty professional + 20% gratuity Services include hair styling (waves, curls, straight, braids, buns or simple updos), makeup (builds on existing makeup or light makeup for kids), and nail services (polish changes or nail art) Each event service takes approximately 20 minutes Each beauty professional can accommodate three clients per hour Face painting (90 minutes) $250 per 15 kids Balloon twisting (60 minutes) $200 per 15 kids Custom balloon decor available on request Additional face painters and balloon twisting artists may be hired to accommodate more children depending on your party size. Please inquire about pricing! Prices subject to 8.875% New York State Sales Tax & Administrative Fees!3

4 Party Add-Ons & Favors TREATS & ACTIVITIES $18pp Treat House Rice Krispies Treat decorating station (minimum of 10 guests) Includes two mini treats per person and assorted toppings. $4.50 ea. Rice Krispies Treats Donut $4.50 ea. Rice Krispies Milk Chocolate Crackle $3.50 ea. Rice Krispies Birthday Large Treat $3.50 ea. Rice Krispies Peanut Butter Large Treat $3.50 ea. Treat House Gluten-Free Breakfast Bar $10/pack Treat House Rice Krispies 4-Pack $15/pack Treat House Rice Krispies 6-Pack Kellogg s NYC FAVORS $10 ea. Vintage print Froot Loops or Frosted Flakes mug $25 ea. Kellogg s NYC red leather notebook $15 ea. Kellogg s character socks (adults only) $10 ea. Kellogg s NYC spoons $20 ea. Kellogg s NYC onesie (newborn, 6, and12 months) Kellogg s NYC ACTIVITIES $200 Saturday Morning Cartoons (buyouts only) $200 Tony the Tiger (30 minute appearance) Prices subject to 8.875% New York State Sales Tax & Administrative Fee!4

5 Host Your Event at Kellogg s NYC We re so glad you re here From breakfast conferences to team outings and evening cocktail receptions, Kellogg s NYC transforms into a 5,000-square-foot event space overlooking New York City s historic Union Square Park. Scroll through to learn more about our capacities, spaces, in-house packages, preferred vendors, and additional services and rentals to help bring your event to life.!5

6 Rooms & Capacities EVENT STYLE PING PONG ROOM THE NOOK KELLOGG S NYC BUYOUT RECEPTION standing only RECEPTION standing & stations with limited seating SEATED DINING 12 (Ping Pong Table) 16 (Communal Tables) THEATER-STYLE CLASSROOM-STYLE !6

7 The Ping Pong Room Step out of the office and into our Ping Pong Room, a modern conference room perfect for small meetings or a post-work Happy Hour. KNYC Business Hour Rates: $250 for up to two hours during Kellogg s NYC business hours: Monday - Friday: 9:00AM - 7:00PM Saturday: 9:00AM - 7:00PM Sunday: 9:00AM - 4:00PM $100 for each additional hour KNYC After Hours Rate: $1,000 for up to two hours between the hours of 7:00PM - 11:00PM $100 for each additional hour The Ping Pong Room is fully equipped with: Ping Pong Table (Seats 10-12) with Kellogg s branded ping pong balls and paddles or communal table seating up to 16 guests Counter-top for food and beverage service Conference speaker phone 65 Samsung Smart TV* Frosted glass door for privacy Hand sink Ice machine Mini refrigerator Coffee & Tea Station included in all Ping Pong Room bookings. Add a cereal bar or additional beverages! See pages 8-10 for options from Kellogg s NYC or one of our preferred partners. * Guest is required to bring adaptors to connect computer to TV Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!7

8 The Nook THE NOOK The Nook is a semi-private space in The Loft, perfect for birthday celebrations, cocktail receptions, and team-building breakfasts. The Nook includes: Tables and seating for up to 24 guests with multi-colored stools Space for a dedicated cereal bar, food station, and beverage station $500 Room Rental (during Kellogg s NYC business hours) for 90 minutes $250 Food & Beverage Minimum Choose a cereal bar or beverage package to add to your booking! See pages 8-10 for options from Kellogg s NYC or one of our preferred partners. The Nook Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!8

9 Kellogg s NYC Buyout Kellogg s NYC can be exclusively reserved for private bookings. The space can be set as Kellogg s NYC, or transformed with rentals of your choice (additional fees apply). In-house food and beverage packages may be contracted, or coordinate a menu with one of our preferred fast-casual or full-service caterers. Food and beverage minimums and buyout fees provided upon request. Note: Room rental fees may apply to bookings that contract food and beverage from outside caterers. A cleaning fee and security charge may apply to buyout bookings. Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!9

10 Kellogg s NYC Food & Beverage Packages BUILD YOUR OWN (BYO) CEREAL BAR Customize a cereal bar from one of the packages below exclusively for you and your guests. THE SNAP $18 per person Choice of: 3 Cereals 2 Premium Toppings 2 Deluxe Toppings 1 Super Deluxe Topping 1 Ultra Deluxe Topping THE CRACKLE $22 per person Choice of: 4 Cereals 3 Premium Toppings 3 Deluxe Toppings 1 Super Deluxe Topping 1 Ultra Deluxe Topping THE POP $24 per person Choice of: 5 Cereals 3 Premium Toppings 3 Deluxe Toppings 2 Super Deluxe Topping 2 Ultra Deluxe Topping All build your own options are available for up to two hours, and include whole, skim, and a choice of one non-dairy milk (almond or soy). BYO ADD-ONS Price per person $3.50 Specialty Milk $1 Additional Premium Topping $1.50 Additional Deluxe Topping $2 Additional Super Deluxe Topping $2.50 Additional Ultra Deluxe Topping Interested in pre-assembled specialty bowls or customized milk bottles? Just ask! GO NUTS! Available for Ping Pong Room and Nook bookings during operating hours $15 per adult or kids 11 and up $10 per kid (ages 3-10) Experience the entire Kellogg's NYC Cereal Wall, milks, and unlimited toppings for 90 minutes. POP-TART PLATTERS $10 per platter Includes 10 Pop Tarts and toaster for warming Choice of: Assortment Blueberry Brown Sugar Cinnamon S Mores Strawberry Make it an Ice Cream Sandwich with Oddfellow s Sprinkle Ice Cream +$4 per person CHICKEN & WAFFLES $20 per person Corn Flakes-Crusted Chicken Thighs, Eggo Waffles, Maple Butter & Maple Syrup FRESH FRUIT & MORE Price per item $1 Banana $3 Chobani Yogurt Cup $2 Greenmarket Whole Fruit EGGO WAFFLE PLATTERS Platters serve 10 guests $13 Plain Eggo Waffles with Butter & Syrup $65 Eggo Waffle Cookie Butter Sandwich with Bananas and Raspberry Jam $65 Eggo Waffle Grilled Cheese & Tomato Soup $95 The New Yorker: Smoked Salmon Eggo Waffle Sandwich with Crème Fraîche, Capers, and Shallots $85 Assortment of all three sandwiches! THE KNYC WALL Available for Buyouts only $30 per person Experience the entire Kellogg's NYC Cereal Wall, milks, and unlimited toppings for up to two hours. COFFEE & TEA STATION $8 per person (up to three hours) Fonté Regular Hot Coffee Fonté Regular Iced Coffee In Pursuit of Teas Assorted Teas BEVERAGES Price per item $5 Martinelli s Apple Juice (10oz.) $3 Natalie s Orange Juice (8oz.) $1 La Croix Assorted Flavors (12oz.) $3 Acqua Panna Prices subject to 8.875% New York State Sales Tax, Labor & Administrative Fees!10

11 Bar Packages Bar packages are provided by Riviera Catering. All packages are priced per person and include glassware, soft drinks, mixers, and garnishes. Please inquire about a full cocktail, wine, and spirits list. Additional signature cocktails, specialty wine, Champagne, and specialty glassware available on request. BEER WINE SIGNATURE COCKTAIL 1-2 Hours $31 3 Hours $36 4 Hours $41 CLASSIC PREMIUM OPEN BAR 1-2 Hours $36 3 Hours $41 4 Hours $46 ULTRA PREMIUM OPEN BAR 1-2 Hours $46 3 Hours $51 4 Hours $56 Prices subject to 8.875% New York State Sales Tax, Labor (5 Hour Minimum) & Administrative Fees!11

12 Meet Our Preferred Partners We re so much more than cereal at Kellogg s NYC. Meet our preferred partners who can help bring your event to life. Click the logos below to explore offerings and capabilities. Preferred Full-Service Caterers IN S ve sp ok nt be s T S e e c atering & new york city palm beach Preferred Fast-Casual Caterers Preferred Event Producers & Vendors We welcome caterers and vendors that are not on the preferred list. Additional restrictions & fees may apply.!12

13 Amenities & Furniture Tables (4) 6 dining tables with wood table-top (2) Wooden coffee tables (2) Marble-top coffee tables Seating & Carpet (28) Black dining chairs (26) Multi-colored low bar stools (10) Fabric living room chairs (6) Leather living room chairs (4) Swing chairs (2) Leather sofas (5) Gray carpets Shelving & Consoles (2) Large book shelves with two shelves and console (4) Narrow ladder book shelves (2) TV Consoles Bars/Rolling Carts (1) 7 marble-top bar cart (1) 6 rolling cart Audio-Visual Capabilities (2) Samsung 65 Smart TVs (Buyouts Only) (1) Samsung 65 Smart TVs with standard HDMI cord (Ping-Pong Room only) ipod/playlist Connection (buyouts only) Wifi network Kitchen Equipment (for Caterer Use)* Kitchen Aid home-use double-oven LG microwave Three-compartment sink * Certificate of Insurance, Caterer Visit, and Kitchen Fee required for non-preferred caterers. Caterers not on the preferred caterers list must agree to The Loft s outside caterer terms and conditions. General Amenities Entire venue: 5,000 square feet Incredible view of Union Square Park 16-foot ceiling height ADA compliant Service entrance and elevator Private entrance on 18th street Catering prep room Open kitchen!13

14 Floor Plan The Ping-Pong Room The Nook The Café!14

15 For more information,