OVER 10 DAYS YOUR BRAND ON THE CHUCKWAGON CANVAS HAS THE POTENTIAL TO BE SEEN BY:

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1 CANVAS AUCTION PRESENTED BY INTEREST PACKAGE THURSDAY, MARCH 17, 2016, 5 P.M. BOYCE THEATRE, STAMPEDE PARK

2 UNLOCK THE STAMPEDE CHUCKWAGON BARN EXPERIENCE Ever wonder how to experience the Calgary Stampede GMC Rangeland Derby from an exciting new perspective? March 17th will be your opportunity at the 2016 GMC Rangeland Derby Canvas Auction. For over 100 years, the Calgary Stampede has been built on world-famous events. The Chuckwagon Races are unique, and with over $1 million dollars in prize money, it is the richest purse in the world for the sport. Every night there are 9 exciting races. When the Klaxon blares, to start every heat... 4 wagons, 24 horses and 8 outriders race around the track! There are only 36 drivers, so this is a limited opportunity for you to provide your clients, staff, family and friends with a unique Calgary experience that is only possible 10 nights a year. Take advantage of the opportunity to be more than a spectator, be part of the show! SHARE THE EXPERIENCE AND THE COST As a chuckwagon advertiser you can choose to share this exclusive opportunity with up to nine other companies, which can leverage exposure through a different chuckwagon canvas each night. AS A CHUCKWAGON ADVERTISER YOU WILL RECEIVE One parking pass and Chuckwagon Access Packages based on canvas purchase price which include: Exclusive Barn access and tours for up to 40 guests every night Gate Admission Grandstand/Tarmac Access Guest Hosting Experience OVER 10 DAYS YOUR BRAND ON THE CHUCKWAGON CANVAS HAS THE POTENTIAL TO BE SEEN BY: 2.8 million television viewers 160,000 live cheering fans 3 million on Twitter Over 4 million print media reach 190,000 on Facebook 104,500 page views online 100,000 radio calgarystampede.com

3 ADVERTISER PASS AND ACCESS DETAILS Advertisers are entitled to a number of Chuckwagon Access Passes. Please note that not every type of pass enables full access to Stampede Park or the Chuckwagon Barn area. Barn Passes DO NOT provide any gate or Grandstand admission and cannot be used for park admission (see below). Advertisers can choose their pass options and make any required upgrades and payments. A customized form will be in the Advertiser Manual. Chuckwagon VIP Passes are allotted to Advertisers in the following increments, based on the canvas purchase price A SUCCESSFUL BID OF $100,000 AND OVER AT THE CANVAS AUCTION INCLUDES: 20 VIP Passes includes gate admission, Grandstand admission* and barn access. 2 Catering VIP Passes includes gate admission, Grandstand admission* and barn access. 25 Barn Passes barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass. 1 Barn Delivery Pass for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass). 1 Parking Pass in a preferred lot, close proximity to Stampede Park. A SUCCESSFUL BID UNDER $100,000 AT THE CANVAS AUCTION INCLUDES: 15 VIP Passes includes gate admission, Grandstand admission* and barn access. 2 Catering VIP Passes includes gate admission, Grandstand admission* and barn access. 25 Barn Passes barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass. 1 Barn Delivery Pass for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass). 1 Parking Pass in a preferred lot, close proximity to Stampede Park. PARKING Included in the Advertiser Package is one parking pass for free access to a designated lot in close proximity to Stampede Park. Upon receipt of the package, a map will be included with directions to the lot. Chuckwagon Advertisers are eligible to purchase a maximum of 2 additional parking passes. Details will be available in the Advertiser Manual. *Seating is limited to the top two rows of Infield seating. These seats will be held until 8:30 pm nightly but, following that time, unused seats will be released to the general public. When seats are not available, the pass also allows for standing room on the Grandstand tarmac.

4 OPTIONAL BARN HOSTING Barn hosting access is exclusive and guarantees an experience of a lifetime for your guests! Hosting space is available back at the barns and food service can be provided by Stampede Catering or a catering company of your choice. To comply with City code on temporary structures, all canopies will be supplied and erected in your hosting space prior to move-in by the Stampede at no cost to you. All you need to supply is tables and chairs, we would be happy to supply you with rental companies to contact. Bar service is available with a choice of two options. Bar Service includes bar set up, beverage refrigeration and a trained bartender exclusive to your hosting space for the hours of 4:30 to 7pm and from 9:15 to 11:00pm nightly. Required compliance with the Calgary Fire Department, Alberta Health Services and AGLC ensures a great hosting experience for all guests. *Please note that the Calgary Stampede will compensate all liquor service and support staff working in the H-Barn hosting area. Advertisers or their guests do not need to additionally tip their bartenders. BAR SERVICE OPTION 1 A selection of beer, wine, ready to drink beverages and Hi-Balls Cost: $225 (+ GST) per night plus consumption Menu Beer (Budweiser, Bud Lite and Corona) Feature Wine Ready to Drink (Mott s Caesar, Jack Daniels and Cola, Palm Bay Cooler) Soft drinks and bottled water 1.75 *A 10% service charge will be added to your beverage purchases BAR SERVICE OPTION 2 A selection of beer, wine, ready to drink beverages and Hi-Balls Cost: $300 (+ GST) per night plus consumption Specialty items can be pre-arranged and added to Bar Service Option #2 but extra fees associated with restocking/return will apply. Be advised that the Stampede has exclusive official sponsors and some requests may not be possible. Menu Smirnoff Vodka, Crown Royal, Bombay Gin and Captain Morgan Spiced Rum 4.00 Beer (Budweiser, Bud Lite and Corona) Feature Wine Ready to Drink (Mott's Caesar, Jack Daniels and Cola, Palm Bay Cooler) Soft drinks and bottled water 1.75 *A 10% service charge will be added to your beverage purchases BARN TOURS AND CHUCKWAGON DRIVER APPEARANCES Barn access offers unique exposure to your driver and the equine athletes of this thrilling sport. Take a few minutes to watch our Equine Athlete of Excellence video and you will get a true feeling of the relationship between the equine athletes and the driver. CLICK HERE SUPPORT YOUR ORGANIZATION S FAVORITE CHARITY Chuckwagon advertisers have the opportunity to co brand with a charity or community organization for either a night or for the 10 days of Stampede.

5 PREMIUM VENUES The 2016 GMC Rangeland Derby isn t just something you watch, it s something you experience. As a chuckwagon advertiser you can take advantage of priority access to hosting at the Calgary Stampede. The Frontier Pavilion is western hospitality with a kick. Live western music and authentic western cuisine prepared by our executive chef are just the beginning. Your guests will also get prime lower level tickets for the GMC Rangeland Derby and a collector s edition souvenir program to commemorate the event. The Rangeland Tent gives your guests a taste of good old-fashioned western hospitality with the Rangeland Package. The night starts out with a BBQ and live western music and finishes off with prime balcony tickets during the GMC Rangeland Derby. The Paddock Balcony is sure to impress your guests on our exclusive rooftop patio where they will be treated to authentic western cuisine. This package includes prime lower level tickets in the Grandstand. For hosting information or to book your tickets call or tickets@calgarystampede.com Private Infield Suites- The theme is up close for proximity to the action. You can hear the shouts of drivers and feel the wind as the wagons head around the barrels. If you re lucky you may even get a bit of dirt in your teeth. Don t be fooled - this is high-style hosting with private in-suite attendants and personalized service. Our most elegant venue, ranahans is located on the third level of the Grandstand and houses three exclusive private dining areas. When the action starts outside, guests move to covered seats within the Grandstand with personalized beverage service in the seats. The Lazy S provides premium dining, lounge and event seating on the fourth level of the Grandstand. From private indoor Executive Suites to covered outdoor Loge Seating with a served gourmet dinner, The Lazy S is designed for great views of the GMC Rangeland Derby and the Evening Stage Show. Located on the main level of the Grandstand, 30X Saloon can be booked as a semi-private or private hosting venue. When your guests finish dinner, you move to great seats in the Grandstand with the rest of the Stampede fans, with personalized service. For more information please call premiumseating.calgarystampede.com

6 GREAT READY. START BIDDING! The excitement starts Thursday, March 17, 2016, when corporate Calgary goes head to head at the GMC Rangeland Derby Canvas Auction. As a bidder, you will have 36 different drivers you can bid on; 36 chances to get your business logo on a chuckwagon canvas. With the calibre of drivers up for grabs, this year s bidding will be fierce! Check out their profiles HERE. WE WILL SUPPORT YOU To support chuckwagon advertisers maximize their branding benefits, a liaison from the Calgary Stampede Chuckwagon committee is individually assigned to each advertiser. We are eager to answer questions, share historical best practices and help you learn the ropes of this customizable medium. Let us partner with you to ensure you receive the best return on your investment GMC RANGELAND DERBY DRIVERS Driver 2015 Canvas Auction Price Driver 2015 Canvas Auction Price Kurt Bensmiller $170,000 Evan Salmond $57,500 Colt Cosgrave Kelly Sutherland $95,000 Rae Croteau Jr. Mark Sutherland $73,000 Chad Fike $59,000 Mitch Sutherland $65,000 Jordie Fike $70,000 Chanse Vigen $70,000 Rick Fraser $80,000 Mike Vigen $50,000 Jason Glass $90,000 Layne MacGillivray $105,000 Logan Gorst $65,000 Kirk Sutherland $110,000 Troy Dorchester $85,000 Luke Tournier Darcy Flad * $60,000 ( 14) John Walters Gary Gorst $70,000 BJ Carey $47,500 Jim Knight* $70,000 ( 11) Layne Bremner $80,000 Ross Knight* $70,000 ( 11) Kris Molle $50,000 Chad Harden Jamie Laboucane $72,500 Codey McCurrach $45,000 Ray Mitsuing $45,000 Roger Moore Vern Nolin $120,000 Doug Irvine $90,000 Chance Bensmiller* ( 13) Obrey Motowylo $100,000 Dallas Dyck $52,000 * Did not compete in 2015 GMC Rangeland Derby FOR MORE INFORMATION: chuckwagons@calgarystampede.com RESERVE YOUR BID CARD ONLINE AT entry-form.html