TAKE THE REINS ON A ONE-OF-A-KIND EXPERIENCE!

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1 CANVAS AUCTION PRESENTED BY: INTEREST PACKAGE THURSDAY, MARCH 21, 2019, 5 P.M. STAMPEDE PARK

2 TAKE THE REINS ON A ONE-OF-A-KIND EXPERIENCE! Experience the Calgary Stampede GMC Rangeland Derby from an exciting new perspective. Secure your spot as a chuckwagon advertiser on Thursday, March 21 at the Chuckwagon Canvas Auction. Chuckwagon racing has been at the heart of the Calgary Stampede for nearly 100 years. Short of hopping in a wagon yourself, being a part of this thrilling sport as an advertiser is one of the most authentic experiences available, As a chuckwagon advertiser, your brand will be showcased on your driver s chuckwagon canvas as it races in front of thousands of fans watching from the Stampede Grandstand, on television and online. You will also have the exclusive opportunity to host clients and special guests before and after the races behind the scenes in the Chuckwagon barns. This unique Calgary Stampede experience is only available 10 nights a year, and there are just 36 drivers to choose from. SHARE THE EXPERIENCE AND THE COST You can choose to share this exclusive opportunity with up to nine other companies and groups. The Calgary Stampede can help you build the partnership and package that s right for you.

3 OVER 10 DAYS YOUR BRAND ON THE CHUCKWAGON CANVAS HAS THE POTENTIAL TO BE SEEN BY: 2.26 MILLION FACEBOOK USERS REACHED BROADCASTING 5.6 MILLION TELEVISION, ONLINE AND RADIO USERS REACHED SOCIAL MEDIA 2.77 MILLION TWITTER IMPRESSIONS 175,000 LIVE, @cschuckwagons 2019 GMC RANGELAND DERBY DRIVERS Driver 2018 Canvas Auction Price Todd Baptiste 75,000 Chance Bensmiller 90,000 Kurt Bensmiller 130,000 BJ Carey 90,000 Troy Dorchester 102, 500 Dallas Dyck* 45,000 (2017) Chad Fike 85,000 Jordie Fike 80,000 Darcy Flad 82,500 Kris Flanagan* Rookie Jason Glass 100,000 Dustin Gorst 105,000 Gary Gorst 100,000 Logan Gorst 120,000 Chad Harden 100,000 Barry Hodgson 100,000 Doug Irvine 80,000 Ross Knight 85,000 Driver 2018 Canvas Auction Price Jamie Laboucane 90,000 Layne MacGillivray 105,000 Codey McCurrach 85,000 Ray Mitsuing 67,500 Kris Molle 75,000 Roger Moore 60,000 Curtis Morin* Rookie Obrey Motowylo 100,000 Vern Nolin 90,000 Cody Ridsdale 72,500 Danny Ringuette* Rookie Evan Salmond 80,000 Kirk Sutherland 87,500 Mark Sutherland 100,000 Mitch Sutherland 90,000 Luke Tournier 85,000 Chanse Vigen 80,000 John Walters 120,000 * Did not compete in 2018 GMC Rangeland Derby

4 BARN HOSTING, TOURS AND CHUCKWAGON DRIVER APPEARANCES EXCLUSIVE BEHIND THE SCENES EXPERIENCE Hosting your guests in the chuckwagon barn area offers a unique personal experience unlike anything else at the Calgary Stampede. You will be able to take part in barn tours with your driver and get to know his team of amazing equine athletes. You may also work with your driver to arrange off-site appearances. Hosting space is available and food service can be provided by redplate Catering or a catering company of your choice. To comply with city code on temporary structures, all canopies will be supplied and erected in your hosting space prior to move-in by the Stampede at no cost to you. All you need to supply is tables and chairs, and we would be happy to supply you with rental companies to contact. Bar service is available with a choice of two options. Bar service includes bar set up, beverage refrigeration and a trained bartender exclusive to your hosting space for the hours of 4:30 to 7 p.m. and from 9:15 to 11 p.m. nightly. Required compliance with the Calgary Fire Department, Alberta Health Services and AGLC ensures a great hosting experience for all guests. *Please note that the Calgary Stampede will compensate all liquor service and support staff working in the H-Barn hosting area. Advertisers or their guests do not need to additionally tip their bartenders. BAR SERVICE OPTION 1 A selection of beer, ready to drink beverages, wine and soft drinks Cost: $225 (+GST) per night plus consumption Menu Beer (Budweiser, Bud Light and Corona) $3.75 Ready to Drink (Mott s Caesar, Jack Daniels and Cola, Palm Bay Cooler) $3.75 Feature Wine by the glass $3.75 Soft drinks and bottled water $2.00 * All beverage prices are subject to change, GST and a 10% service charge BAR SERVICE OPTION 2 A selection of highballs, beer, ready to drink beverages, wine and soft drinks Cost: $325 (+ GST) per night plus consumption Menu Eristoff Vodka, Crown Royal, Bombay Gin and Bacardi Oakheart $4.50 Beer (Budweiser, Bud Light and Corona) $3.75 Ready to Drink (Mott s Caesar, Jack Daniels and Cola, Palm Bay Cooler) $3.75 Feature Wine by the glass $3.75 Soft drinks and bottled water $2.00 * All beverage prices are subject to change, GST and a 10% service charge

5 ADVERTISER ACCESS - BEHIND THE SCENES IN THE BARNS. Chuckwagon advertisers receive special access to the chuckwagon barn area, which is not open to the general public. Chuckwagon VIP Passes are allotted to Advertisers in the following increments, based on the canvas purchase price: A SUCCESSFUL BID OF $100,000 AND OVER AT THE CANVAS AUCTION INCLUDES: 20 VIP Passes per night includes gate admission, Grandstand admission* and barn access. 25 Barn Passes per night barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass. 1 Barn Delivery Pass for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass). 1 Parking Pass in a preferred lot, close proximity to Stampede Park. A SUCCESSFUL BID UNDER $100,000 AT THE CANVAS AUCTION INCLUDES: 15 VIP Passes per night includes gate admission, Grandstand admission* and barn access. 25 Barn Passes per night barn access only, no gate or Grandstand admission; can be upgraded to VIP passes for $35/pass. 1 Barn Delivery Pass for a vehicle only to enter the hosting area during restricted times (individuals in vehicle MUST have VIP pass). 1 Parking Pass in a preferred lot, close proximity to Stampede Park. INFIELD SEATING You and your guests will have exclusive access to the best seats in our Infield Grandstand (center of the track). A section will be reserved each night for Chuckwagon VIP guests. The pass also allows for standing room on the Grandstand tarmac to watch the excitement on the track and to enjoy the evening grandstand performance after the races.

6 FOR MORE INFORMATION: RESERVE YOUR BID CARD ONLINE AT calgarystampede.com/canvasauction