One is never enough, buns to die for

Transcription

1 Company Profile Malaysia 10 April 2013

2 Agenda Group Company milestones Our vision Our mission Rotiboy the bun history Rotiboy the bun concept Rotiboy s personality Revolutionary success Outlet photos Business strategies Retail Marketing Identity Menu Production facility

3 Group Company milestones Rotiboy Bakeshoppe Sdn.Bhd was established in April 1998 In Bukit Mertajam, Penang,Malaysia. Founded by Hiro Tan. January 2002 Rotiboy relocated to Wisma Central, Jalan Ampang Kuala Lumpur. Rotiboybun (mexican Bun) started to gain its fame. May Massive expansion in Kuala Lumpur, Malaysia. May Established Rotiboy International Pte Ltd. Registered as a Singapore company to own, operate and develop Rotiboy internationally. Feb Opening of Rotiboy Indonesia. Nov Opening of Rotiboy Thailand Jan Acquired company which own Mr.Bun. Merging of Rotiboy Thailand and Mr.Bun. Mar Opening of Rotiboy Korea The central production facility is located in Rawang, Selangor, Malaysia. Certified ISO 22000:2005, Hazard Analysis, critical Control Points (HACCP) & Good Manufacturing Practice (GMP). Feb 2012 Opening of Rotiboy Saudi Arabia Sept 2012 Opening of Rotiboy Dubai

4 Our Vision The Rotiboy vision is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and values.

5 Our Mission 1. Rotiboy aspires to develop and produce its products in the most efficient manner through the use of cutting edge technology that ensure lowest costs, least wastage of resources but with highest standard of hygiene and quality. 2. Rotiboy aims to provide our employee a standard of living that is worth living for, providing a healthy and comfortable income and environment for families to develop and to contribute to company and society. 3. Rotiboy aspires to deliver our product to our customers through the highest level of customer service, setting a standard of warm, personal service that is second to none. 4. Rotiboy is committed to provide the best support to our business partners to ensure their dreams and vision come true. Our commitment is to be with them every step of the way sharing challenges and harvests. 5. We declare that in all instances we will be nature friendly in our policies and management decisions. 6. Rotiboy is committed to play its role in helping the nation and the world to maintain it natural environment. 7. Rotiboy by the Grace of God is committed to be an example to the world in upholding the values of honesty, integrity, responsibility and morality.

6 Rotiboy the bun History Rotiboy Bakeshoppe was born in April 1998 In Bukit Mertajam, Penang,Malaysia. Founded by Hiro Tan, this company prospers with a mission to provide fresh, good quality bread and great tasting cakes to customers in the neighbourhood. The name Rotiboy was family-generated by accident. Roti means Bread in Malay Language, Therefore, Rotiboy means Breadboy literally. The founder s brother was calling his nephew naughty-boy and it sounded like Rotiboy. There s where the founder got inspired to name his bakery Rotiboy, thinking it must be a God send name and that was where everything started. Rotiboy Bakeshoppe started out as the name of the bakery business. Today Rotiboy is the brand of the signature product the bun that has sold Two hundred (200) millions in the region. Rotiboy has become a generic name for Mexican buns. Rotiboy or Rotiboybun is Rotiboy Bakeshoppe s version of the Mexican Bun. It is based on the Mexican bun recipe but owes its unique, exceptional taste, to a combination of ingredients mixed to perfection by the founder s sister. Current locations Opening soon No of outlets in M sia : Malaysia, Indonesia, Thailand, Korea, Saudi Arabia, UAE : Japan, Hong Kong, China : 17 outlets

7 Rotiboy the bun Concept The original Rotiboybun is coffee flavored. Topping with sweet aromatic coffee cream, the crispy bun has salted butter filling. The unique & perfect combination of taste has made our customers shout out.must try bun So different... One bun to rule them all.. no other bun comes close Over the years, Rotiboy Bakeshoppe has developed different kind of just as good topping and filings to cater for varieties. A part from the irresistible aroma, The most important draw of Rotiboybun is its unique fresh from oven preparation methods. Each bun is freshly bake to order and warmly served to ensure its freshness and taste. To top that all, a cup of freshly brewed coffee to go along with the bun is the perfect meal to start the day, or any time of the day. A yogurt & a bun is almost a meal replacement for busy people who are always on-the-go, and yet still want to maintain a healthy life.

8 Rotiboy s Personality We are bread of love We represent sincerity, honesty and integrity. We embody warmth and passion. The leader of a revolution Driven by passion Shaped by adversity Guided by values An aspiring global brand Sharing & Caring for all, Our families, fans & friends Rotiboy for the world always.. We celebrate life

9 REVOLUTIONARY SUCCESS 1. AN ASTOUNDING PRODUCT 2. A WARM AND LIVELY STORE 3. FRIENDLY AND PERSONAL SERVICE

10 Photo Gallery

11 KLCC, Malaysia Size : 1,113 sq.f. June 2003

12 Subang Parade,Malaysia Size : 1,154 sq.f. March 2004

13 Alamanda Putrajaya, Malaysia Size : 1,378 sq.f. August 2004

14 Giant Kuala Terengganu, Malaysia Size : 550 sq.f. September 2005

15 1 Utama,M sia Size : 752 sq.f November 2006

16 Mesra Mall Kerteh, Malaysia Size : 1,561 sq.f. September 2008

17 Midvalley, Malaysia Size : 863 sq.f. April 2009

18 East Coast Mall Kuantan, Malaysia Size :868 sq.f. September 2009

19 Wangsa Walk Mall, KL Size : 1, sq.f. September 2009

20 1 st Avenue Mall, Penang Size : 1,210 sq.f. October 2010

21 Sunway Pyramid Mall, Malaysia Size : 1,094 sq.f. November 2010

22 Cheras Leisure Mall, KL Size : 2,199 sq.f. December 2010

23 Tesco Manjung, Malaysia Size : 592 sq.f. January 2011

24 Sungai Petani, Kedah, Malaysia Size : 1,105 sq.f. May 2011

25 JB Sentral, Johor Bahru Size : 400 sq.f April 2012

26 Setia City Mall, Shah Alam Size : 915 sq.f May 2012

27 Terminal Amanjaya, Ipoh Size : 845 sq.f Jan 2013

28 Rotiboy in Korea

29 Rotiboy in Korea

30 Rotiboy in Korea

31 Rotiboy in Indonesia

32 Rotiboy in Indonesia

33 Rotiboy in Indonesia

34 Mr. Bun in Thailand

35 Rotiboy in Saudi Arabia

36 Rotiboy in UAE

37 The Coffee & Spice Company

38 Business Strategies Positioning Strategy Freshly baked and warmly served rotiboybun. Breads are fresh baked daily. Sandwich for Breakfast, Lightmeal for lunch/dinner, breads for tea, loaf for family, cookies for gift, cakes for celebration! Low price leader (average product price : RM 2.50) Identity Friendly and Cute Logo Classically classy warm color - (e.g butter cream, dark brown, warm white lighting) Woody and bricks interior

39 Marketing Identity 1. The Rotiboy Bakeshoppe logo consists of 3 sections The Laughing Boy, Text and Tagline. Laughing Boy 2. The Logo and tagline are the most prominent identifiers of Rotiboy Bakeshoppe. The logo and tagline is best to appear together as one unit and both elements must consist of the same color except the Bakeshoppe text in black. Text Tagline 3. The registered symbol must always immediately follow the Text Logo. The Rotiboy Bakeshoppe logo must be reproduced from approved artwork and is available in a wide range of file types and sizes. Centralize d

40 Marketing Identity Sample marketing identity 1 Logo signage in various approved material

41 Marketing Identity Sample marketing identity 2 Wall 1 celebrating life scene

42 Marketing Identity Sample marketing identity 5 The boy mascot

43 Marketing Identity Sample marketing identity 6 Product Menuboard

44 Menu OUR Signature :

45 Menu others ** Please refer to the updated Product List for all the products.

46 OUR PRODUCTION FACILITY,M SIA

47 OUR PRODUCTION FACILITY,M SIA

48 OUR PRODUCTION FACILITY,M SIA

49 The End. Thank you.