Along with Expo 2015: a city that hosts the world. Host 2015: Milano hub of professional hospitality

Size: px

Start display at page:

Download "Along with Expo 2015: a city that hosts the world. Host 2015: Milano hub of professional hospitality"

Jocelin Alexandrina Conley
5 years ago
Views:

2 Host 2015: Milano hub of professional hospitality Along with Expo 2015: a city that hosts the world Milan is already the undisputed fashion and design capital of the world, but from 23 to 27 October 2015 it will also be the global hub for the professional hospitality industry. Visitors will be impressed by the seamless and synergistic layout of the twelve halls, where manufacturing and shared services sit side by side yet each and every sector and individual exhibitor enjoys the limelight, maximising every investment. Visitors will also appreciate being able to find their way effortlessly across the trade show floor, thanks to a venue that has been designed thoughtfully to enable them to optimise time and enhance the visitor experience. The entire event aims to far exceed both exhibitor and trade visitor expectations. But Host 2015 s visibility will be further enhanced by the timing of the event - which will overlap with the Universal Exposition running from 1 May to 31 October and only a very short distance away. More than 20 million visitors will be flocking to Milan from every corner of the world to attend an event that will focus the attention of governments, institutions and consumers on Expo 2015 s theme: Feeding the planet, energy for life. People will be talking about food, health, wellbeing, innovation and technology with a view to securing a more sustainable future for our planet. Topics that are also extremely relevant to Host, creating remarkable, once-in-a-lifetime synergy between the two events. Host 2015 and Expo 2015 display area Host area Expo area Link

3 Visitors from 162 countries Exhibitors from 48 countries Meet the world 7% 2,5% 93,3% 63% 25% 3,9% 3% 0,2% 2% 0,1% Trade professionals Exhibitors Host in the world is also

4 133,000 Trade professionals 81,400 Italy 51,600 international 1,500 Hosted Buyers 38,400 business meetings thanks to the EMP Distributors, retailers, exporters, importers. Restaurants, pizzerias, kebab and fast-food businesses. Self-service restaurants, corporate canteens, hospitals, cinemas, museums. Bars, pastry shops, gelato shops. Large-scale distribution, shopping centers. Architects, designers, contractors. Chefs. Butchers, meat processors, bakers. Installers, technicians. Hotels, hotel chains, hospitality businesses, cruise ship companies, airports, stations. Wellness centers, gyms, spas. Consultants, services. Buyer regional breakdown: 9% Africa 10% America 17% Middle East 22% Asia 42% Europe Buyer business breakdown: 3% Purchasing groups 7% Large-scale retail, Cash&Carry/Discount 13% Hospitality design, design and architecture firms 19% Hotel chains/bars/coffee shops and restaurants 58% Distributors, wholesalers, retailers An appointment with business The Expo Matching Program (EMP) is designed to help buyers and exhibitors pre-schedule high-potential meetings that will enable them to optimise every minute they spend at the five-day event.

5 1,700 Exhibitors 1,141 Italy 559 international An international reach with 48 countries represented Compared to the previous edition, the number of exhibitors on hand was up + 6.5%, with a % increase in the number of non-italian exhibitors. The event that attracts brand leaders from all over the world and across countless sectors is sowing and reaping spectacular success. The number of new and repeat exhibitors signing up is positively astonishing. What do Host exhibitors say? Are you satisfied? 97% yes, completely satisfied. Would you recommend others exhibit at Host? 97% yes. Did you generate business? 93% yes, I entered into important relationships. Were the people you met valid professionals? 95% yes, international and high-profile. Top 8 countries in terms of numbers of exhibitors 15% Germany 11% 11% Spain France 7% 8% Turkey USA 4% 4% 4% Holland Switzerland UK

6 Host Observatory Events 2,000,000 euros invested in promotion When business drives culture and steals the scene Host isn t just a business platform, it s also a wellspring of vital information that is immediately accessible across the entire network. The observatory is able to take the pulse of the entire industry through constant interaction with associations, stakeholders and high-level institutions along with exclusive collaborations with trendsetters and world-renowned opinion leaders. This allows it to provide a real cross-section of the changes, consumer models and new formats in hospitality. Thanks to a clear-cut editorial plan tailored to market requirements, the exhibition website and newsletters publish specialist articles, along with countless useful tips for tackling the market. Content that can be shared via the major social networks to allow for constant, integrated interaction via every channel of communication. Moreover, road shows and themed events offer innumerable opportunities for coming together and discussing industry-specific matters. An inexhaustible source of information and news. More than 400 special events, including performances, seminars, workshops, show cooking and demonstrations by chefs, top gelati makers and pastry chefs, and Italian and international baristas. The 2015 program will include: legendary local and international chefs and master pastry makers showcasing their skills in high-profile show cooking demos. An exclusive show for the professional restaurant industry along with performances and competitions of the high-level technical and artistic value. The best gelato, chocolate and pastry masters from all over the world will participate, making for a lively Gelato and Pastry area. The coffee, bar and vending machine sectors will feature major international events involving the leading stakeholders, baristas and trainers from all over the world and offering visitors unique opportunities to compare and contrast. As in 2013, new formats and an award for innovative technology will round off Host s mission to enlighten, educate and entertain.

Smart Catalog Food Hospitality World brings Host in the world For staying in touch with Host 24/7, wherever you are. Smart Catalog: the new, smart search engine for Host trade professionals.

7 Smart Catalog Food Hospitality World brings Host in the world For staying in touch with Host 24/7, wherever you are. Smart Catalog: the new, smart search engine for Host trade professionals. A virtual marketplace that s always open for business, with the latest from the retail and the hotel, restaurant and catering sector: a powerful search engine for accessing all the information available on-line about Host and its exhibitors. 1,890,497 pages indexed by the search engine 103,409 postings on social media, including: 8,911 videos 73,575 images News, videos, social media postings, photos, websites and much more. Smart phones or tablets can be used to access the Smart Catalog and get all the latest news about specific businesses. Host - the International Hospitality Exhibition, merges with Tuttofood - food processing exhibition - in order to create Food Hospitality World. Food Hospitality World was established with the aim of introducing Italian companies to the world in order to promote excellence in some of the most interesting growing markets: India, Brazil, South Africa, China. An internationalisation strategy has been developed with the following steps: Identifying local partners who have consolidated experience in the industry and well-established business in the region; Evaluating the most promising sectors; Developing trade fairs of International importance. The next events are: India: Bangalore, June 2014 China: Canton, November 2014 India: Mumbai, January 2015 Brazil: San Paolo, March 2015 South Africa: Cape Town, May

8 3 Macro-areas devoted to professional hospitality Foodservice equipment Accessories, Equipment, Fixtures, Machines Bread, Pizza, Pasta Accessories, Equipment, Machines, Products Coffee, Tea Accessories, Machines, Products, Roasting Bars, Coffee machines, Vending Accessories, Equipment, Coffee machines, Vending machines, Beverages Gelato, Pastry Accessories, Equipment, Machines, Products Furniture Hospitality design, Interior design, Outdoor design, Bathrooms, Wellness, Lighting technology, Furnishing accessories, Technology Tableware Supplies, Accessories

9 Macro Area 1 Host is recognised the world over as one of the foremost showcases for two vital sectors - Foodservice equipment Bread, Pizza, Pasta. The 2015 event will be an unmissable appointment for forging into the future with ground breaking new solutions, technologies and concepts, and for striking the ideal balance between wholesomeness, quality and innovation. Foodservice equipment With every passing day new technologies and changing lifestyles demand that restaurant and catering outfits and food managers take their businesses to a new level. And there is nowhere better to do that than at Host, in the midst of the biggest and most quality-focussed names in the industry. From the coolest street food to the most stylish star-studded restaurants and the latest fad for sous vide cooking techniques, and from farm-to-table menus to multi-ethnic dining and exciting developments in airline meals. At Host the professional foodservice sector will be displaying machinery, equipment and slicing machines to accommodate the latest upcoming cooking and dining trends sweeping across the world. As always, cutting edge products and services will be a major attraction for community catering and banqueting businesses, as well as the leading restaurant chains. Highlights will include food processing and preserving methods, and the countless gadgets and accessories large and small that make a difference in the kitchen. There will also be meetings and events devoted to food culture, with the participation of world renowned chefs and the movers and shakers of the industry. Next year s Host show will take place in Milan during Expo 2015, and its theme couldn t be a more perfect fit with Host: Feeding the planet, energy for life.

Bread, Pizza, Pasta From raw materials such as flour and yeast to the finished product, as well as the equipment, ovens and machines used in the process, Host will be showcasing top-level companies

10 Bread, Pizza, Pasta From raw materials such as flour and yeast to the finished product, as well as the equipment, ovens and machines used in the process, Host will be showcasing top-level companies and a full range of bakery products, by which it will also reaffirm its role as a landmark event for the entire industry. The exhibition comprehensively represents the industry, where visitors may see how companies are striving after quality, view the latest techniques for processing, cooking and preservation and examine natural products, whether traditional or alternative, such as gluten-free produce. Thematically, this exhibition area draws from a vast range of influences as it seeks to attract a crosssection of visitors and world-famous chefs. It has been organised synergistically with the Foodservice equipment sector with a view to broadening business horizons. The area boasts not only products but also training and competition events, with contests among professional bakers and pizza-makers, as well as sessions dedicated to research into new market trends, the latest technology and the formats of the future. Bakeries, pizzerias and fresh-pasta kitchens are now becoming hybrid commercial outlets as they respond to the increasingly sophisticated needs of consumers. Many special events are taking place, but this year also coincides with Expo 2015, which celebrates the special Italian dimension, given that this is a country where Bread, Pizza and Pasta are inextricably linked to culture and tradition.

11 Macro Area 2 Bars, pubs, cafés, pastry shops and more besides. An increasing number of places are acquiring a hybrid nature, shaped by a vast number of diverse influences and by the need to cater to a sophisticated customer base. Reflecting this evolving need, Host has created a Macro Area dedicated to three synergistic business segments: Coffee, Tea Bars, Coffee Machines, Vending Gelato, Pastry. Host has created an open space that allows exhibitors to display their individuality while also leveraging the great opportunities for growth and mutual competitive assessment. Coffee, Tea For the coffee segment, Host has always been the venue par excellence for the world s top companies, frequented by a strong contingent of selected coffee-roasting firms, importers, producers and operators from five continents. In 2015, this unique event will have even more to offer as it will be held in parallel with Expo, which is dedicating a cluster to the coffee sector. Encompassing everything from the raw product to tasting, Host has areas devoted to all the stages of coffee production and processing, with an increasing focus on the creation of different blends, including exotic ones, as well as on espresso where Italy is undisputed leader. What is already a multifaceted exhibition is set to be enriched with even more content, and will include research elements and professional training seminars. Coffee and the culture that surrounds it are the focal point of this section, being the main driver for growth for the entire sector. Exclusive meetings will also be organised with stakeholders and top-tier associations closely involved in the world of tea. This is a business area of increasing importance for the fair thanks to the rising interest in the tradition of tea and its healthful properties, which has led to its general dissemination in restaurants, hotels, resorts, spas, bars, tea houses and bakeries around the world.

Bars, Coffee machines, Vending More than ever before, running a bar that satisfies market demand means being prepared to look beyond your horizons.

12 Bars, Coffee machines, Vending More than ever before, running a bar that satisfies market demand means being prepared to look beyond your horizons. You need to diversify your business and therefore engage with other sectors and combine product quality with service innovation. Host is the go-to place to discover how things are changing. It showcases the latest tools and trends, and is a must-see for any bar manager who is keen to take on board new influences from various sources, not only bars but also gelato parlours, bakeries and restaurants, and is ready to adopt new leisure facilities. Accessories, coffee machines, equipment and beverages: anything that can be found behind the counter can always be found here at Host. Whether it be breakfast or light lunches with gourmet paninos, whether it be chef s kitchens, aperitifs or party catering, all that you need is here. This is the place for multi-skilled bartenders who not only serve up top quality coffee, but want to expand their services and offer a new type of customer experience. To complete the offer, the leading vending machines manufacturers. It is a business enjoying exponential growth that is constantly upping the game in respect of quality and security. The new machines offer excellence to customers looking for a refreshment break, whether they find themselves in offices, gyms, schools or airports. There are plenty of new things to be seen at the next edition of Host which, on this occasion, is juxtaposed to an unmissable major event: Expo 2015, which, just a few metres from the Host pavilions, will be staging a special cluster entirely dedicated to the world of coffee.

Gelato, Pastry An area of Italian excellence and a business segment now enjoying strong growth, gelato is represented at Host in the form of semi-finished products, machinery and the latest in

13 Gelato, Pastry An area of Italian excellence and a business segment now enjoying strong growth, gelato is represented at Host in the form of semi-finished products, machinery and the latest in refrigerated counters in a perfect convergence of quality and design. In addition to artisan gelato, the exhibition also reserves space for: yogurt, a food that is perfectly in tune with the latest nutritional trends; soft gelato, a product where deliciousness and technology meet; and chocolate, a top choice for the palate used from appetizers to desserts, and available in gourmet forms that make the most of the finest cocoa beans. Quality, innovation and authenticity are also the key elements of the pastry and confectionary sector, which continues to attract major companies and producers of raw materials, accessories and manufacturing equipment. This industry benefits enormously from its presence at Host where operators from disparate areas of expertise, proponents of discrete styles and makers of diverse products come into contact with the universe of bars and cafes, which are essential channels to the new markets they are seeking. During the next edition of Host, the entire confectionary industry will also be able to participate in two unique events that will help them raise their profile: the Cake Designers World Championship and the World Trophy of Pastry Ice Cream and Chocolate, which chose Host as the venue for their first contests. These two extraordinary events will see the participation of the absolute best in the world in their fields.

Macro Area 3 Two sectors with a symbiotic relationship - Furniture Tableware - both of which belong to a special Macro Area in which the products are perfectly combined within an integrated and

14 Macro Area 3 Two sectors with a symbiotic relationship - Furniture Tableware - both of which belong to a special Macro Area in which the products are perfectly combined within an integrated and innovative environment. Here design spaces, concepts, great ideas and small details are brought together. From this universe of solutions, collections and materials, it is possible to fulfil any requirement and complete any project. Furniture and Tableware Experience is the watchword for this sector, which Host showcases within a new-generation exhibition space. The area displays decor and furnishing solutions for restaurants, pizzerias, bars, bakeries and gelato parlours that form part of exclusive projects created with the help of world-famous architects, designers and art directors. The formats are set out in concept stores and hybrid retail outlets projected towards the future. To experience how spaces can be used, to soak up and be influenced by design concepts and products, visitors are invited to appreciate the tables and chairs, interior and outdoor furniture, bathrooms, technology, lighting installations and complementary technologies made from innovative and eco-friendly materials by the best names in the furnishings industry. For a fully immersive experience, visit EXIHS, an area devoted to excellence, an expression of the best of Italian-made luxury capable of decorating large spaces such as shopping malls, airports, hotels, resorts and conference centres, by deploying VIP-standard hosting concepts. The quality experience extends also to tableware. Cutlery, tablecloths, trays, silverware, chinaware, carafes, plates and glasses are laid out in their natural habitat, the meal table, where, in addition to the mise en place element, the intrinsic style and the quality of their manufacture are exalted. The products lend themselves to various uses depending on setting and season, with top-of-the-line collections alternating with more functional solutions suited to everyday life. Everything is laid out to ensure an unmissable experience.

Equipment, Coffee and Food 41 st International Hospitality Exhibition October 18_22, 2019 fieramilano

www.host.fieramilano.it/en Equipment, Coffee and Food 41 st International Hospitality Exhibition October 18_22, 2019 fieramilano Meet the World 177 participating countries 92% 65.8% 4% 23% 3% 8.2% 0.5%