Annual Meeting 2014 March 6, 2014

Transcription

1 Annual Meeting 2014 March 6, 2014

2 2014 ANNUAL MEETING AGENDA 5:15 PM 5:30 PM 5:35 PM 5:45 PM 5:50 PM Welcme & remarks frm Past President Kate Leavitt Overview Recgnitin f Bard f Directrs Recgnitin f newly elected Bard f Directrs & Officers Financial Reprt frm Treasurer Jhn Breen 2013 SANA is Wrking fr Yu presentatin frm Executive Directr Nancy Chapman New President Katy Raneri welcme and Gals fr Adjurn

3 SANA is Wrking fr Yu After 36 years, SANA is ging strng

4 SANA S MISSION The Syfds Assciatin f Nrth America represents a diverse grup united t increase cnsumptin f syfds.

5 SANA Partners with Calitins

6 SANA Wrks with Plicy Makers

7 SANA Held Meetings and Prvided Cmments t Dietary Guidelines Advisry Cmmittee Met with staff at USDA and DHHS in September 2012 Prvided research cmpendium t DGAC July 29, 2013 befre 1st meeting Prvided written cmments n nutritin, sustainability, & cultural patterns Octber 1, 2013 Prvided ral cmments January 14

8 Changes Sught fr 2015 Dietary Guidelines Use symilk nt frtified sy beverage Use edamame nt sybeans, green Replace "prcessed sy prducts" with syfds, sy-based prducts, r specific syfds. Add ptins, such as sy ygurt, sy cheese, sy nut butter, sy nuts, etc. Include syfds and ther ethnic fds as Gd Surces f Nutrients. Reiterate that syfds appear n MyPlate as lean prtein, dairy alternatives, vegetables, and baked gds. Specify amunt f syfds in ne unce Redefine vegetable prtein

9 SANA Prvides Science- Based Resurces Terminlgy fr sybean prductin and sy prcessing Literature reviews and talking pints Sy and perfrmance Sy and breast cancer Sy and thyrid Sy and diabetes Sy and chlesterl Sy and children

10 SANA Spnsrs Science- Based Meetings USB and SANA held The Sy Sympsium, Explring New Applicatins and Prducts With Sy, July 12 and 13, 2013 befre IFT annual meeting in Chicag. Steve Ple, USB Lynn Drnblaser, Mintel Susan Hwe, The Intrinsic Grup Karl Weingartner, Ph.D., Univ. f Illinis Clleen Cnley, Ph.D., Slae Richard Gallway, Gallway & Assc. Peter Glbitz, SunOpta Mark Messina, Ph.D., SNI Tm Badger, Ph.D., Univ. f Arkansas Bridget Owen, M.B.A., NSRL David Jenkins, M.D., Ph.D., Univ. f Trnt

11 SANA Cmmissined Review n Syfds and Sustainability Created messaging Develped deck f slides Sy delivers 941 punds f prtein per acre f U.S. land. Served as basis fr public speeches, including Sustainable Fd Summit in January 2014 Submitted t 2015 DGAC Surce: LMC Internatinal 2011

12 SANA Prmtes Syfds Cmmunicatin strategy includes investment in: Practive Cmmunicatins Snackables infgraphics n sy and health tpics Vide series n Sy and Perfrmance Myth-busting Natinal Syfds Mnth Increased Scial Media Presence Facebk, Twitter, Pinterest, Instagram Scial Media Chats Tracking f News Mnthly update Mnthly research updates (t members, media, RDs) Plicy alerts

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15 Launched Sy & Perfrmance Vide Series Fcused n the Benefits f Syfds fr Elite Athletes, Energetic Kids, Active Adults & Aging Americans

16 SANA Busts Myths Myth Busting campaign launched: Track & respnd t inaccuracies nline with scientific data Partner with Oldways, ACSM, and SCAN t reach dietitians and sprts trainer grups Rtate Myth Busters n hmepage and Myth Busting Mnday n scial media Create seven snackable infgraphics n phytestrgen, symilk, allergies, thyrid, breast cancer, men s health, labeling

17 Syfds Mnth 2013 Highlights Media Cverage ROI: 9:1 Impressins: 40.8 millin (year-ver-year grwth: +30%) Ad Value: $456,143 Ttal Clips: 934 earned placements acrss print, nline and bradcast utlets Earned placements in Wall Street Jurnal, Wman s Day, Redbk, Cking Light, Weight Watchers Magazine, Oprah.cm, Huffingtn Pst, Better Hmes & Gardens, Hungry Girl and mre Satellite Media Tur with Family Circle magazine s Fd Directr Regina Ragne, RD n April 26 Better Hmes and Gardens Impressins: 3,301,819 February 8, 2013 KO H N S TA M M CO M M U N I CAT I O N S I N C. PU B L I C REL AT I O N S CO U N S EL PAGE 1 OF 1 Shape - Online Impressins: 5,689,788 May 3, 2013

18 Syfds Mnth 2013 Highlights Digital Initiatives Syfds.rg website (cmpared with April 2012) 6.24% increase in visits (ttal f 11,506) The Facebk page clsed ut April with: 11,587 likes, a +308% mnth-ver-mnth increase 8,303 single engagements $2,177 ad buy resulted in 7,938 new fans Average Cst per Like: $0.27 Twitter chat with Rebecca Scritchfield, RD targeting registered dietitians in retail stres. 200 tweets were shared using #SyChat

19 Syfds Mnth 2013 Highlights Retailer Outreach Targeted Outreach: 248 grcery stres and chains prmted syfds in April Stres used 15,000 recipe bks, 404 freezer clings, and 752 shelf danglers Retailer prmtins included: Weis Markets Wegmans Hy-Vee Krger SaveMart Fareway Meijer s Fds Harris Teeter Giant Price Chpper Stp & Shp Redner s Markets Healthy Ideas featured a full-page article abut syfds, Ahld s magazine reaching 800 stres with circulatin f 1,060,000.

20 EXCITING NEW THEME FOR 2014 Syfds: Endless Pssibilities

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22 Nancy Chapman, RD, MPH SANA Executive Directr March 6, 2014