PROGRAM OVERVIEW BEST PRACTICES BAKING & SHELF LIFE

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Virgil Chase
5 years ago
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2 PROGRAM OVERVIEW Can a custmer purchase Basili s frm anther distributr/whlesaler? Basili s is a prprietary prgram wned by Cre-Mark. N ther distributr has access t this prduct line. Can a cmpetitr substitute a similar prduct? Basili s is a unique recipe using high quality ingredients nt typically used in ven-ready pizza prducts specifically, the self-rising crust, prprietary sauce and cheese blend. Wh are ur target custmers? Cnvenience Stres, Mm & Pp stres, Bwling Alleys, Seasnal lcatins, Clleges & Universities, Theme Parks, Mvie Theaters and Sprts Venues. Is there a licensing r franchise fee? N, hwever yur custmer will be asked t sign a cmmitment t using Basili s branded pizza prducts in cnjunctin with Basili s branded packaging and POS. Hw much des it cst t enrll in the prgram? There is n investment required. If the retailer has equipment he will just need t rder POS, fd and packaging. If the retailer needs equipment that wuld be the cst f entry t the pizza prgram. We d nt supply equipment free f charge. D I have t participate in the whle prgram? N, rder nly the items yu and the peratr feel wuld be successful. This may depend n space, stre traffic and prximity f a cmpeting prgram. BEST PRACTICES What is the best ptin fr a slice prgram? 14 inch cut int 8 slices, suggested PTC $1.99 Sme Operatrs ffer 2 fr $4.00 deals. What is the best ptin fr a persnalized pizza? 7-inch suggested PTC $ $4.99 with a funtain drink cmb meal. BAKING & SHELF LIFE Hw lng des it take t bake a pizza in the Wisc ven? 11 minutes thawed, add 2 minutes fr frzen Hw lng des it take t bake a pizza in a Lincln cnveyr ven? 6 minutes thawed, 8 minutes frzen Hw lng is the pizza gd fr in the warmer? 90 minutes What is the shelf life f frzen Basili s pizza? 9 mnths frzen / 72 hurs thawed

3 EQUIPMENT What kind f ven d we need? We recmmend a cnvectin r impingement ven. This prduct is nt suitable fr micrwave. The type and size f ven will be dependent n vlume estimates. Equipment Services can help make this decisin. D we have equipment ptins? Yes please refer t the Basili s Equipment Page and/r the Equipment Order Frm fr all equipment ptins and yur IPad fr pricing. Hw d we rder equipment? Cntact Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. What is the warranty number fr equipment? Wisc warranty, r at wiscind.cm/warranty/ Lincln warranty, r barry.rbersn@welbilt.cm. MARKETING D we have marketing materials fr Basili s? Yes please refer t yur Basili s POS page and/r POS Order Frm fr all marketing POS ptins. Can we custmize POS r marketing materials? Yes, please wrk with Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Can we cnvert a Hunt Brs, Nble Rmans, Piccadilly etc. int a Basili s branded lcatin? Yes, please wrk with yur Equipment Services at EquipmentServiceGrup@Cre-Mark.cm in cnjunctin with a Basili's Rep. GETTING STARTED Hw much space d we need t get started? Space fr a warmer and ven. Warmer typically ges n a cunter with a rller grill r cffee, while the ven generally ges in the Fd Preparatin rm f the stre. Hw many square feet d I need fr a Kisk? 96-inch Large Kisk between 70 and 80 sq. ft. 72-inch Medium Kisk- 60 sq. ft. with a Lincln and 36 sq. ft. 48-inch Small Kisk 24 sq. ft. D we have training available? Yes fr very large accunts, chain accunts and/r with the purchase f the Lincln ven. Hw d I get the pizza and packaging? Thrugh Cre-Mark Distributin facilities. What is the timeline frm my initial rder f equipment and fd until I am fully peratinal? 2-3 weeks depending n equipment r e q u i r e m e n t s. Yu can have the custmer peratinal in ne week if fd is the nly requirement. CONTACT INFORMATION Wh is my main cntact fr Basili s? Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Hw d I rder equipment and marketing materials? Cntact Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Wh d I cntact fr assistance with chain accunts r large pprtunities? Jhn Rgers jhn.rgers@rinfds.cm

4 The Prgram Flexible and Easy-t-Execute Premium, ven-ready pizza in cnsumer preferred sizes 14-inch 8 slice / 7 persnal Merchandised as Grab & G, Take n Bake and Frzen Fd ptin Cnsistent cst and taste Lw labr fdservice ptin

5 Basili s Pizza Crust Every Basili's pizza starts with a live dugh ball vs. ur cmpetitrs sheeted dugh Kneaded fr 8 10 minutes Allws us t mix the ingredients and add strength t the final prduct Kneading blends all ingredients fr a full bdied muth feel and flavr Whle butter flakes are mixed in with ur dugh We use a duble prfing prcess t prmte the best pssible flavr and allw the full fermentatin f the yeast Fast baked t slidify and hld dugh integrity/ flavr Cled quickly t minimize any drying r degradatin

6 Basili s Pizza Sauce Made with 100% Califrnia Vine-Ripened Tmates Blended with whlesme herbs and spices Simple, real ingredients Such as a real carse grund tmat, salt, pepper, water, and a few light spices gives the perfect fresh accent t this fresh authentic sauce Natural clr and flavr N artificial clrs r preservatives are added cntinuing a real and authentic experience Meeting custmer demands Specifically designed t achieve custmers wants and needs Flavr and feel has been created t capture the essence f hmemade sauce fr all Cre-Mark custmers

Basili s Pizza Cheese 100% Real Mzzarella Cheese Starts with high quality whle blck cheese We shred and blend the blck cheese t Cre-Mark specificatin, which allws versatility Our mzzarella is blended

7 Basili s Pizza Cheese 100% Real Mzzarella Cheese Starts with high quality whle blck cheese We shred and blend the blck cheese t Cre-Mark specificatin, which allws versatility Our mzzarella is blended with whle milk part skim Gives it a full flavr and high misture cntent t set us apart frm the cmpetitin Allws fr a lnger hld time in the warmer While shredding the cheese we mix a whlesme Italian blend f spices giving yet anther level f flavr and thus setting ur quality apart

8 Basili s Pizza Optins Opprtunity #1 14 inch Large Pizza Breakfast Optin Breakfast Pizza / Sausage & Gravy Pizza Lunch Optins Pepperni / Sausage & Gravy/ Pepp & Sausage / Supreme / Cheese WHY factr? Offers a very gd 8 way slice prgram fr apprximately $1.99 a slice Heavily tpped pizza Optin fr a 2/$3.00 r 2/$4.00 special Cmb meal 2 slices & funtain drink $4.99 Can nt be cmpared t ur cmpetitrs, quarter slice prgram.

9 Basili s Pizza Optins 7-inch Persnal Sized Pan Pizza Pepperni / Cheese / Breakfast WHY factr? Appeals t Millennials - MTO #2 Opprtunity Cmb Meals / Upscale C-Stres & Mm Pps 7-inch Cheese can be used fr a Made in Huse ptin by tpping pizza n premise and calling it MTO

10 Pizza Label s Sales will increase with a prduct cnsumers can purchase with fd stamps. Study: In the six states where Ht N Fresh is ffered nearly 1.5 millin peple are receiving fd stamps.

Italian Inspired Prducts FULLY ASSEMBLED FROZEN PIZZA

merchandised in many ways freezer, deli cler, retail slices

Start yur mrning right with this upscale blend f sausage,

cheese sauce. LARGE 14 Nrth: #916486 Suth: #447419 33.

9 z 12 PACK Fr a unique breakfast ffering try this pizza

with breakfast sausage & mzzarella cheese.

3 z 6 PACK Fur cheese varieties mzzarella, prvlne, asiag &

LARGE 14 Nrth: #916445 Suth: #447413 30.

11 Italian Inspired Prducts FULLY ASSEMBLED FROZEN PIZZA Pizzeria style pizza made easy using 100% real cheese and flavrful tppings. Arriving t yu frzen and fully packaged, they can be merchandised in many ways freezer, deli cler, retail slices r baked t rder. Start yur mrning right with this upscale blend f sausage, bacn, egg, mzzarella & cheddar cheese n tp f a jalapeñ cheese sauce. LARGE 14 Nrth: # Suth: # z 6 PACK PERSONAL 7 Nrth: # Suth: # z 12 PACK Fr a unique breakfast ffering try this pizza smthered with rich & flavrful cuntry-style gravy and tpped with breakfast sausage & mzzarella cheese. LARGE 14 Nrth: # Suth: # z 6 PACK Fur cheese varieties mzzarella, prvlne, asiag & rman n tp f a glden brwn artisan crust. LARGE 14 Nrth: # Suth: # z 6 PACK PERSONAL 7 Nrth: # Suth: # z 12 PACK America s mst ppular pizza variety including 100% real cheese and tpped with high quality pepperni. LARGE 14 Nrth: # Suth: # z 6 PACK PERSONAL 7 Nrth: # Suth: # z 12 PACK

A tasty cmbinatin f sausage & pepperni n tp f ur custm blended pizza

LARGE 14" Nrth: #916460 / 14" Suth: #447415 35 z 6 PACK Fully tpped with

LARGE 14 Nrth: #916478 / Suth: #447418 37.

12 A tasty cmbinatin f sausage & pepperni n tp f ur custm blended pizza sauce. LARGE 14" Nrth: # / 14" Suth: # z 6 PACK Fully tpped with pepperni, Italian sausage, beef & prk pizza tpping alng with black lives, green peppers & nins. SIDE OPTIONS Fresh, ht cmplements t yur pizza prgram. LARGE 14 Nrth: # / Suth: # z 6 PACK Herb & garlic infused crust, creamy garlic spread tpped with a mzzarella & cheddar blend. Nrth: # / Suth: # OZ 48/C 100% CALIFORNIA Vine-Ripened Tmates MADE FROM SCRATCH 100% REAL MOZZARELLA CHEESE With NO Preservatives

250/cs CHEESY GARLIC BREAD BOX - Nrth: #916551 / Suth:

13 Packaging Attract On-the-G Cnsumers with BRANDED PACKAGING 7 PIZZA BOX - Nrth: # / Suth: # /cs CHEESY GARLIC BREAD BOX - Nrth: # / Suth: # /cs 14 PIZZA BOX - Nrth: # / Suth: # /cs

Shwcase Take & Bake Pizzas with a Branded RETAIL RACK Preparatin & Training We have the expertise t train custmers t ensure a

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15 BEST PRACTICE Greet custmer Explain why yu are ffering a custmer a sample Example: We are starting a new pizza prgram, wuld yu like t try a slice f pizza? If yu just say wuld yu like a sample, the custmer may think it is ld r it did nt sell Have a full-size slice available t shw the custmer what will be ffered Sample slices are usually much smaller than a slice that will be ffered fr sale When yu shw the custmer, a full-size slice explain t the cnsumer the price and the ther flavrs being ffered Make sure yu are serving a quality slice, yu will nt get secnd chance t make a first impressin We want the cnsumer t cme back t the stre creating the retailer as a pizza destinatin Dn t serve a sample that has been sitting in the warmer t lng Make sure the pizza is cked prperly and is presented in the crrect packaging If they say n it is still a win fr yu Dn t get upset Yu are still spreading awareness that there is a new pizza prgram This may lead the custmer t cme back at a different time when they are hungry r in the md fr pizza Hand them a napkin This is a subtle way f shwing yu have great custmer service Smile and say Thank yu. Have a great day.

Farmers Market Audit Tool

Farmers Market Audit Tool Farmers Market Audit Tl These measures are designed t rate the nutritin envirnments f farmers markets and prduce stands acrss a variety f gegraphic and incme settings. There are ther establishments that