Beverage Information. June 1-2, LAWineFest at The Pike Outlets in Downtown Long Beach, CA

Transcription

1 2019 Beverage Infrmatin June 1-2, LAWineFest at The Pike Outlets in Dwntwn Lng Beach, CA

2 LAWineFest 2019: the 14th Year f Ls Angeles Signature Celebratin Crwd ~ Histrically ver weekend - Diverse attendees, strng Millennial presence - Prven purchase pwer - Fd & Gdies Hip fd trucks & restaurants selling meals, snacks & treats Tastings - Wines, artisan breweries and ciders. - Butiques thrugh internatinally distributed brands represented - Online sales f prducts & club memberships allwed & encuraged. - Tasting-sized purs required, t prtect yur inventry & help guests. Lifestyle Exhibitrs - Carefully curated artisan gds & gurmet gdies fr sale Vibrant - Lcal, new audience tapped, with strng supprt frm City f Lng Beach and lcal rganizatins

3 EXCITING NEW LOCATION: With breathtaking harbr views, The Pike Outlets welcme the 14th Annual LAWineFest t the vibrant waterfrnt in Dwntwn Lng Beach. Frm eclectic neighbrhds t sandy beaches, Lng Beach is an urban seaside playgrund 22 miles suth f dwntwn Ls Angeles. Lng Beach basts a majr airprt, the 2nd busiest seaprt in the U.S., the LA Metr Blue Rail, and extensive grund transprtatin ptins. The LAWineFest will take place the 9irst weekend in June, next t the icnic Ferris Wheel and Carusel. Exhibitrs and guests will have many cnvenient ptins fr vernight stays near this remarkable site. The Histric Pike was funded in 1902 as an amusement park and arcade just suth f Ocean Bulevard, alng with ther lcally wned arcades, fd stands, gift shps, rides, and a grand bath huse called The Plunge. It clsed in 1979, but has nw becme the new hme t mre than 30 retailers and restaurants, a cinema, a cmedy club and a butique htel, ffering Festgers the pprtunity t make a weekend f it. The 2019 LAWineFest at The Pike Outlets in Lng Beach welcmes yur participatin! Participatin Bene9its At a Glance The Audience TheAudience Audience The Participatin Bene9its Media Expsure Registratin The Charity Rates Registratin Rates Rates Registratin

4 THE AUDIENCE A Desirable Crwd DEMOGRAPHICS: 2018 Attendance: ~ 3800 Age Range: % female/45% male HHI: $75k - $350k 87% cllege educated 70% are frm LA Cunty, 25% are frm utside LA, frm San Dieg, Orange, Riverside Cunties, and 5% frm N. Califrnia and utside the State. PSYCHOGRAPHICS: Prides self n being in the knw Makes annual travel plans Lves t shp, dine & drink ut Entertains at hme Is envirnmentally cnscius Is scially cnscius

5 PARTICIPATION BENEFITS D direct sales at the event via yur nline distributin channel. (ff-site delivery ONLY)Sign up new club members n the spt. Swiftly grw brand recgnitin with desirable new custmers while deepening brand lyalty with existing nes. Interact with trade and media reps. Af9iliate brand with high-end festival that draws wine, fd, and lifestyle cnsumers with discretinary incme Participatin BeneHits The LAWineFest is a very cst-effective venue fr brands big and small t get real time feedback frm its end users. The interactin and feedback we gt is invaluable. - Mark Xu, Wd Clset Grup (Imprters)

6 EVENT MEDIA EXPOSURE

7 CHARITY BENEFICIARY LAWineFest is prud t dnate a prtin f event prceeds t a hand-picked charity every year. Our 2019 bene9iciary will be annunced sn. Previus Fest bene9iciaries have included:

8 REGISTRATION RATES Basic Premium* Butique** Fast Reflexes Registratin (by 1/28) $150 $250 $100 Early-Bird Registratin (by 3/31) $175 $275 $125 Advanced Registratin (by 4/31) $200 $300 $150 Standard Registratin (by 5/27) Call fr avails Cal fr avails N/A 2019 Return Lyalty Discunt 10% 10% N/A OUR REGISTRATION RATES COVER PASS-THROUGH COSTS AND ABC FEES. We appreciate the marketing investment yu make in us. Everyne receives: 10 x 10 display space Table, chair & linens White Garden Umbrella Table signage Ice & spit buckets Fresh ice listing in prgram & website Table supprt get spelled by vlunteers versed in wine knwledge General supprt t help with lad-in/ut, keep area clean & ice fresh 2 exhibitr badges per paid exhibit space ABC paperwrk management - ABC fees are included in registratin fee. *Premium Space: - Exhibitrs selecting this ptin can chse a high-traffic placement. Chices will be presented based n availability a few weeks prir t Fest date. **Butique Wineries IN A DEDICATED GARDEN SPACE: Defined as annual prductin at/under 2500 cases. (Prductin will be verified.) Tasters capped at 400 peple/day. Limited spaces available. Printed Prgram: Includes listing f all exhibitrs, wineries, spnsrs, and handed ut t guests attending Fest, trim size is 4 ½ wide x 10 tall Add-Ons Price Details Electrical Outlets (110v) $60 each Sme restrictins please detail usage needs 1/4 page prgram ad (B&W) $ wide x 2.37 tall 1/2 page prgram ad (clr) $ wide x 4.75 tall full page prgram ad (clr) $ wide x 9.5 tall Bleed k (4.25 x 10 ) Add l exhibitr badges & GA tickets $40 each Single day use

9 ABOUT US The LAWineFest is entering its 14 th successful year. This ppular event blazed a trail in LA t bring wine and peple tgether in a fun, inviting and accessible way. Nw a lcal institutin, we re knwn t deliver a sun-kissed event that balances fun, explratin and educatin. Jel M. Fisher. Ph.D. launched the LAWineFest in 2006 and added the Santa Clarita WineFest in 2010 and the OCWineFest in He cnsults n a variety f wine events and wine brands. Dr. Fisher is als the Smmelier fr the Escf9ier Assciatin f Suthern Califrnia, a regular wine hst fr CRN Radi s What s Cking Shw and has been an adjunct instructr at the Le Crdn Bleu Cllege fr Culinary Arts. He is a member f the Sciety f Wine Educatrs, The Circle f Wine Writers (UK), and the Internatinal Federatin f Wine & Spirits writers, and is the authr f the Wine Wrk Bk. He has been a wine clumnist fr several publicatins, including, the Culinary Cnnectins f the Chefs de Cuisine, the Beverly Hills Curier and mre. Dr. Fisher als c-led a prgram fr chefs and culinary students t the Culinary Olympics and the Wine & Cuisine f Iberia. Fr mre infrmatin, please cntact the LAWineFest f9ice at f9ice@lawinefest.cm