Beverage Information. June 2-3, 2018 The Row Downtown Los Angeles, CA

Transcription

1 2018 Beverage Infrmatin June 2-3, 2018 The Rw Dwntwn Ls Angeles, CA

2 LAWineFest 2018: the 13 th Year f Ls Angeles Signature Celebratin Crwd ~ Histrically ver weekend - Diverse attendees, strng Millennial presence - Prven purchase pwer Fd & Gdies - Hip fd trucks & restaurants selling meals, snacks & treats Registratin Rates Tastings - Wines, artisan breweries and ciders. - Butiques thrugh internatinally distributed brands represented - Online sales f prducts & club memberships allwed & encuraged. - Tasting-sized purs required, t prtect yur inventry & help guests. Lifestyle Exhibitrs - Carefully curated artisan gds & gurmet gdies fr sale Vibrant - Lcal, new audience tapped, with strng supprt frm DTLA Business Imprvement District

3 OUR LOCATION: In the hippest heart f the city The Rw is ne f the largest adaptive prjects in dwntwn, n the edge f the Arts District. The perfect industrial chic, we re n Market Rw, a lane surrunded by buildings built by Suthern Pacific Railrad between Taps int DTLA s thriving scial scene and grwing residential ppulatin Basts easy access: - An established majr Lyft/Uber drp ff - Onsite parking garage fr mre than 4,000 cars (exhibitr parking n campus t) - Public transprtatin ptins Prvides infrastructure (bathrms, pwer utlets, water taps) that LAWF will supplement At The a Glance Audience Participatin Benefits Media Expsure The Registratin Charity Rates Registratin Rates

4 THE AUDIENCE A Desirable Crwd DEMOGRAPHICS: 2017 Attendance: ~ 3100 Age Range: % female/45% male HHI: $75k - $350k 87% cllege educated 70% are frm LA Cunty, 30% are frm utside LA PSYCHOGRAPHICS: Prides self n being in the knw Makes annual travel plans Lves t shp, dine & drink ut Entertains at hme Is envirnmentally cnscius Is scially cnscius Registratin Rates

5 PARTICIPATION BENEFITS D direct sales at the event via yur nline distributin channel. (ff-site delivery ONLY)Sign up new club members n the spt. Interact with trade and media reps. Affiliate brand with high-end festival that draws wine, fd, and lifestyle cnsumers with discretinary incme The LAWineFest Ppular Chice Awards, celebrating the Fest s mst ppular wines, will return fr its secnd year. All Fest participating wineries will be eligible. Winners receive a special certificate and ther marketing-supprt materials t prclaim the win! Swiftly grw brand recgnitin with desirable new custmers while deepening brand lyalty with existing nes. Registratin Rates The LAWineFest is a very cst-effective venue fr brands big and small t get real time feedback frm its end users. The interactin and feedback we gt is invaluable. - Mark Xu, Wd Clset Grup (Imprters)

6 Registratin Rates EVENT MEDIA EXPOSURE

7 CHARITY BENEFICIARY LAWineFest is prud t dnate a prtin f event prceeds t a hand-picked charity every year. Our 2018 beneficiary will be annunced sn. Previus Fest beneficiaries have included: Registratin Rates

8 REGISTRATION RATES WE HAVE SLASHED OUR REGISTRATION RATES TO BASICALLY PASS-THROUGH COSTS. We appreciate the marketing investment yu make in us. Everyne receives: 10 x 10 display space Table, chair & linens White Garden Umbrella Table signage Ice & spit buckets Fresh ice listing in prgram & website Table supprt get spelled by vlunteers versed in wine knwledge General supprt t help with lad-in/ut, keep area clean & ice fresh 2 exhibitr badges per paid exhibit space ABC paperwrk management (ABC fees are included in reg fee.) *Premium Space: Exhibitrs selecting this ptin can chse a high-traffic placement. Chices will be presented based n availability. **Butique Wineries: Defined as annual prductin at/under 2000 cases. (Prductin will be verified.) Tasters capped at 400 peple/day. Limited spaces available. Registratin Rates Basic Premium* Butique** Fast Reflexes Registratin (by 2/28) $150 $225 $100 Early-Bird Registratin (by 3/31) $175 $250 $100 Advanced Registratin (by 4/31) $200 $275 $125 Standard Registratin (by 6/1) $225 $300 $ Return Lyalty Discunt 10% 10% N/A Add-Ons Price Details Electrical Outlets (110v) $50 each Sme restrictins please detail usage plans 1/4 page prgram ad (B&W) $ wide x 2.37 tall 1/2 page prgram ad (clr) $ wide x 4.75 tall full page prgram ad (clr) $ wide x 9.5 tall With bleed: 4.25 x10 Add l exhibitr badges & GA tickets $40 each Single day use

9 ABOUT US The LAWineFest is in its 13 th successful year. This ppular event blazed a trail in LA t bring wine and peple tgether in a fun, inviting and accessible way. Nw a lcal institutin, we re knwn t deliver a sun-kissed event that balances fun, explratin and educatin. Jel M. Fisher. Ph.D. launched the LAWineFest in 2006 and added the Santa Clarita WineFest in He cnsults n a variety f wine events and wine brands. Dr. Fisher is als the Smmelier fr the Escffier Assciatin f Suthern Califrnia, a regular wine hst fr CRN Radi s What s Cking Shw and has been an adjunct instructr at the Le Crdn Bleu Cllege fr Culinary Arts. He is a member f the Sciety f Wine Educatrs, The Circle f Wine Writers (UK), and the Internatinal Federatin f Wine & Spirits writers, and is the authr f the Wine Wrk Bk. He has been a wine clumnist fr several publicatins, including, the Culinary Cnnectins f the Chefs de Cuisine, the Beverly Hills Curier and mre. Dr. Fisher als c-led a prgram fr chefs and culinary students t the Culinary Olympics and the Wine & Cuisine f Iberia. Registratin Rates