PRESS KIT. Press centre at the Hong Kong Convention and Exhibition Centre

Transcription

1 PRESS KIT Press centre at the Hong Kong Convention and Exhibition Centre Vinexpo Asia-Pacific Anne Cusson, Press Department Director Pauline Levignat, Press Attaché Marie-Caroline Garcia, Press Assistant GHC ASIA For Chinese Enquiries: Michelle Miu For English Enquiries : Jessie Gogan jessie.gogan@ghcasia.com Press contacts in FRANCE Vinexpo Asia-Pacific 2 cours du XXX Juillet Bordeaux Cedex - FRANCE Tel: Fax: presse@vinexpo.com Press contacts in HONG KONG GHC ASIA Room ,The Broadway, Lockhart Road, Wanchai, HONG KONG Tel: Fax: For Chinese Enquiries: Michelle Miu michelle.miu@ghcasia.com For English Enquiries : Jessie Gogan jessie.gogan@ghcasia.com

2 SUMMARY PRESS SUMMARY 3 New in in 2014: Spiritual, the concept-bar in the middle of the exhibition 4 THE INTERNATIONAL WINE AND SPIRITS EXHIBITION IN ASIA-PACIFIC 5 17,000 ASIAN VISITORS 6 THE VINEXPO ASIA-PACIFIC ACADEMY 7 New in 2014 the China Wine Forum 8 VINEXPO ASIA-PACIFIC IN FIGURES 9 THE 2014 TRENDS: EXHIBITOR NEW PRODUCTS 10 APPENDICES The World Wine and Spirits Market & Outlook to 2017 Biographies of Chairman Mr. Xavier de Eizaguirre & CEO Mr. Guillaume Deglise Next step: Vinexpo Nippon in Tokyo! Vinexpo See you in Bordeaux! 2

3 PRESS SUMMARY Vinexpo Asia-Pacific The Asian success story With significant experience of more than 15 years in Asia, Vinexpo, the world s premier professional wine & spirits exhibition, continues to assert its leadership as a partner to the global wine and spirits industry. This year s Vinexpo Asia-Pacific 2014 gathers the sector s major brands from May at the Hong Kong Convention and Exhibition Centre. Celebrating its 33 rd anniversary, Vinexpo is staging its 8 th show in Asia! Vinexpo started in 1981 in Bordeaux, in the middle of one of the greatest wine-producing regions in the world. Serving as a platform for the world s wine and spirits professionals exhibitors, visitors and media the Vinexpo exhibition rapidly established a strong international reputation. Vinexpo has extended its presence throughout the world and in 1998, to meet the needs of the growing professional wine scene in Asia, brought its expertise to the region with the launch of Vinexpo Asia-Pacific. The growth of this exhibition continues in 2014 with its 6 th event in Hong Kong (and 8 th in Asia), returning once again to the cosmopolitan Asian super-city offering a strategic platform and hub for the Asia-Pacific market. More than just a meeting place where supply is in touch with demand, Vinexpo enables professionals to take the temperature of the trade in different countries, to identify new trends and widen their commercial horizons. Vinexpo Asia-Pacific an attractive exhibition in a lively market Vinexpo Asia-Pacific represents the global wine industry. All the wine and spirit producing countries and regions including Italy, Spain, Germany, California, New Zealand, Chile, Australia and many others come together in the aisles of the exhibition. Being an exhibitor at this international show is a golden opportunity for companies from all over the world to get a foothold in new and emerging markets and grow business in a context of trust. In 2014, 1,300 exhibitors from 34 countries will display their products before the 17,000 visitors expected over the three days of the exhibition. While France continues to be well represented, the sales of stand space show that southern European countries, the New World and spirits producers are increasingly interested in exhibiting. 3

4 Success in numbers, but also in the quality of professional visitors Vinexpo Asia-Pacific s reputation and the strategic location of Hong Kong draw visitors from China and rest of the Asia-Pacific region. Out of the 15,800 visitors who attended the last Vinexpo Asia-Pacific in 2012, a large proportion of visitors travelled from China and the greater region: 31% more came from Taiwan, 30% more from Japan, 14.5% more from Singapore, 28% more from Macao and 42% more from India as well as from Thailand, Australia and Malaysia. This year, in total, almost 17,000 professional visitors are expected. Exclusive conferences and tastings at the Vinexpo Asia-Pacific Academy World-acclaimed Masters of Wine, tasters, economists, sommeliers and oenologists will discuss their views and opinions at a wide range of conferences and tastings that are all part of the Vinexpo Asia-Pacific Academy. Amongst the master classes already announced, the line-up features prestigious tastings of French wines with spotlights on South African, Portuguese, Chilean and Spanish wines, as well as a range of spirits-based events. New in 2014: Spiritual, the concept-bar located in the centre of the exhibition Spiritual represents Vinexpo s determination to launch a daring new bar concept to reflect the vibrant world of spirits. The bar offers producers the opportunity to present their products in an original and exciting way and to gain visibility at Vinexpo Asia-Pacific in the middle of Level 3, where the spirits brands congregate. Spiritual, which has been organised in partnership with The Spirits Business magazine, promises some amazing new flavours to taste. Professional mixologists, all members of the Hong Kong Bartenders Association, will present spirits in their best light by inventing unique cocktails before the visitors very eyes and inviting them to taste their creations. A series of master classes are also scheduled. OFFICIAL OPENING CEREMONY Tuesday, May 27th at 9:30 am (Concourse Level 3) In presence of: Mr Gregory SO, Kam-Leung, GBS JP Secretary for Commerce & Economic Development Hong Kong Financial Secretary & Ms ZHAO Wei Owner of the Château Monlot, Saint Emilion Grand Cru 4

5 VINEXPO ASIA-PACIFIC, THE INTERNATIONAL WINE & SPIRITS EXHIBITION Three-day showcase at Hong Kong Convention & Exhibition Centre from May 27 29, 2014 is the shop window to the Asia regional market Vinexpo Asia-Pacific, the world s premier wine & spirits exhibition, breaks new records in both the number of exhibitors and visitors this year, with 1,300 exhibitors compared to 1,000 at the last biennial exhibition in To accommodate the tremendous growth, the showcase is also occupying 50% more floor space extending over two levels at the Hong Kong Convention and Exhibition Centre. The 8 th Vinexpo International Wine and Spirits Exhibition for Asia-Pacific will enable exhibitors to form and strengthen relationships with 17,000 visitors expected to attend the show. More than 30 producing nations from France, Italy, Germany and Spain to New World wine & spirit producers from Australia, Chile, South Africa, the United States, New Zealand, Japan and Mexico are represented. The world map of wine and spirits can be drawn at Vinexpo Asia-Pacific. English gin, Spanish pacharan, Italian Pino Grigio, Lebanese arak, Chilian Malbec, Italian grappa and Columbian rum will all be showcased at the exhibition. New countries represented this year, include a Latvian stand presenting different types of vodka, gin and liqueurs, while Lithuanian and Finnish companies will exhibit vodka, bitters and brandies. Champagne producers are also bubbling with anticipation including Ayala & Co., Baron Fuenté, Billecart-Salmon, Bollinger, Bruno Paillard, Collet, Devaux, Drappier, Henriot, Laurent-Perrier, Lanson International Diffusion, Pol Roger, Palmer & Co., Thienot and Moutard. Prestigious spirits distillers such as American Beverage Marketers, Angus Dandee Distillers PLC, Bardinet, Duncan Taylor Scotch Whisky, Luding Trade, La Martiniquaise, Tullibardine Distillery Limited, and Spirit France and Russian Distiller will be exhibiting alongside renowned French cognac houses including Camus, Godet, Menuet, Leopold Gourmel, Thomas Hine & Co, Ferrand, Château du Breuil Armagnac and many others. Representing Asia, Chinese producers including Grace Vineyard, Yantai Changyu Pioneer Wine and Dynasty Fine Wines are exhibiting to leverage the impact of Vinexpo Asia-Pacific on Asian-Pacific distribution at large, as well as positioning themselves alongside the major international wine groups. From Taiwan, the spirits group Kinmen Kaoliang Liquor Inc. is also showcasing a diverse array of products. 5

6 17,000 ASIAN TRADE VISITORS With the largest-ever number of wine exhibitors present this year, almost 17,000 travel retail decision-makers, importers, distributors and major purchasers are expected to set a new record in the number of industry professionals attending. To promote the exhibition with trade professionals from Asia, as well as from Australia and New Zealand, Vinexpo executives mounted a far-reaching promotional campaign. Between January and April 2014, ten presentations were delivered in Tokyo, Seoul, Shanghai, Beijing, New Dehli, Mumbai, Singapore, Guangzhou, Taipei and Hong Kong. These events, led by Xavier de Eizaguirre, Chairman of Vinexpo Overseas, and Guillaume Deglise, CEO of Vinexpo, brought together over 800 professionals and journalists. With the support of Sopexa and Promosalon bureaus and a public relations agency based in Hong Kong, Vinexpo s far-reaching promotional campaign involved meetings, mail drops, a substantial advertising budget, e-news and brochures sent to 30,000 trade professionals across the entire Asia-Pacific region. The number of visitor pre-registrations, which opened at the end of February, positively demonstrates the growing interest of trade professionals in Vinexpo Asia-Pacific. Importers, retailers, bartenders, buyers for super- and hypermarket chains, duty free and airlines, travel retail, food and beverage managers, as well as sommeliers are travelling from 31 Asia-Pacific countries. Companies whose representatives have already announced their participation include: Aussino, ASC Fine Wines, Altavis, East Meets West Fine Wines, French Wine Paradox, Summergate, The Cellar Club, The Wine Review, Shenzhen Zhongxi wines from China; Cape Wine & Spirit, Formosa Vintners, Oriental House, Presicarre Corp (Carrefour), St Finesse, from Taiwan; Doshisha, Enoteca, Jeroboam, Nippon Liquor, Pieroth, Sapporo, Suntory, Tokokuoka, Nippon Airways and Japan Airlines (JAL) from Japan; Cave de Vin, Daeyou Wine, Keumyang and Hyundai Department Store from Korea; Corndale, Grand Vin, Wine Trade Asia, Raffles Hotel and Singapore Airlines from Singapore; Bangkok Beer & Beverage, Grand Nova Co. from Thailand; Denise the Wine, Luen Heng Agency, Nam Lee Cheong from Malaysia; Les Celliers d Asie, Tan Khoa, Viet Phat and Vietnam Airlines from Vietnam; Free Lanka Trading from Sri Lanka; and not forgetting Mohan Brothers, Dhall Foods & Beverages and Aspri from India. From Hong Kong, Alain Ducasse Group, citysuper, Everwise, The Hong Kong Bartenders Association, Jointek, Jebsen, Kerry Wines, MC Group, Omtis, Red Wine, Sky Connection, Cathay Pacific Airways, Hong Kong Dragon Airlines, Watson s Wines, JW Marriott Hotel, The Conrad, The Peninsula Hotel and The Hong Kong Sommeliers Association will also come to meet exhibitors. 6

7 THE VINEXPO ASIA-PACIFIC ACADEMY The Vinexpo Academy - Exclusive tastings and conferences in Asia Throughout the exhibition, visitors have access to Academy events and its full programme of 54 tastings and conferences, held in 11 different rooms. Like a journey of discovery, the Academy sets wine and spirits at the forefront of prestigious events, run by internationally recognised experts (sommeliers, masters of wine, winemakers and oenologists) such as Paolo Basso, James Suckling, Fongyee Walker, Michel Rolland, Simon Tam, Debra Meiburg, Hubert de Boüard, Li Demei, Jeannie Cho Lee and Nelson Chow. Attending a master class is an opportunity to find out about or revisit the top winegrowing areas in France (Burgundy, Beaujolais, Saint-Emilion, Bordeaux, Champagne and such), as well as all over the world, including Chile, Italy, China, Switzerland, Argentina and South Africa. The professionally-guided tastings enable participants to test and improve their knowledge and tasting skills. At 12 conferences scheduled by The Academy, you can learn and debate on various themes including the future of the Chinese wine market, vineyard investments and wine auctions. Some must-attend events at The Academy > Blind Tasting Eight outstanding wines to taste, hosted by Paolo Basso Paolo Basso, Best Sommelier in the World 2013, invites you to experience the art of blind tasting with eight outstanding wines selected from producers exhibiting at Vinexpo Asia- Pacific. The best taster will win a Jeroboam of Champagne Drappier. After the master class, an official diploma will be presented to participants by the Vinexpo Asia-Pacific certificated programme of classes. May 29 10:30 to 12:00pm (HK$500 per person) > Asian Food & Wines, hosted by Jeannie Cho Lee (MW) Internationally renowned Master of Wine, Jeannie Cho Lee, will be running three tastings on the theme of matching food and wine, looking in-depth at the art of marrying different wines with dishes from Shanghai, Korea and Thailand. After the master class, an official diploma will be presented to participants by the Vinexpo Asia-Pacific certificated programme of classes. May 27 2:0pm to 3:30pm Shanghainese Food & Wine (HK$250 per person) May 28 3:0pm to 4:30 pm Korean Food & Wine (HK$250 per person) May 29 2:0pm to 3:30pm Thai Food & Wine (HK$250 per person) 7

8 NEW IN 2014: CHINA WINE FORUM THREE PIONEERING EVENTS ON WINE IN CHINA The Chinese market is coveted by all. The China Wine Forum will deliver key analysis on the China Wine Market through three diverse events: Production, with a tasting of Chinese wines; Potential, a conference on the regions potential and future developments; and Social Impact, examining how and why wine has taken-off in China illustrated in the documentary Red Obsession. This will be followed by a debate with the documentary director focusing on the Chinese appetite for rare, expensive wines, which have become a powerful status symbol in booming China. Master class Better Understanding of Chinese wine Tasting of major Chinese wine brands with commentary by Li Demei, renowned professor and consultant. Event organised by Revue du Vin de France China. Tuesday 27 th May from 2.0 to 4.0pm Room 201A (Level 2) Screening of the documentary Red Obsession followed by a debate Sponsored by The Institute of Masters of Wine, Vinexpo Asia-Pacific hosts a private showing for the first time in Asia of the Australian documentary, Red Obsession. The documentary by Warwick Ross and David Roach and narrated by Russell Crowe portrays a journey from Bordeaux to China, where winemakers, tasters and connoisseurs talk about the Chinese craze for great wines. A debate with the director Warwick Ross and some key individuals featured in the documentary will follow the screening. Tuesday 27 th May at 5.0pm Room 201A (Level 2) What is the future of the Chinese wine market? After ten years of exponential growth, the Chinese market is changing to a more organised model. Major transformations are underway, production is growing and increasing in quality, and web sales are soaring. However, the challenge is educating consumers. Vinexpo Asia- Pacific has invited a panel of professionals to share their knowledge and insight into the China market and their expectation for the future. Join Don St Pierre Jr (ASC Fine Wines), Judy Chan (Grace Vineyards), Dixon Yuan (yesmywine.com) and Simon Tam (Christie s) at this insightful forum. Wednesday 28th May at 10.30am - Room 201A (Level 2) 8

9 VINEXPO ASIA-PACIFIC IN FIGURES The Exhibition 15,000 sq. m of stand floor space 30 countries represented by exhibitors 57% of the total stand floor space taken by non-french exhibitors In excess of 17,000 visitors expected from 21 Asian-Pacific countries 80,000 glasses used per day during the tastings at exhibitors stands and at the Academy The Academy 11 rooms including the Grand Foyer (2,000 sq. m) 54 events programmed throughout the whole exhibition, including those of the Certificated Programme 154 people assigned to assist at tastings and conferences More than 6000 participants 9

10 NEW PRODUCTS: TRENDS Whites, rosés and sparkling products shine! 2014 TRENDS While red wines predominate, showcases of white wines, rosés and sparkling wines are growing with a special focus on premium products at the top or mid-range. Appealing to wider audiences, producers are promoting varietals, which are easily identifiable by international consumers, both newcomers to wine and seasoned connoisseurs. Producers are also adding new lines, such as rosés added sparkling wines on Provence s list. Limited editions & branding to stand out from the crowd Brands are increasingly striving to differentiate their products from their competitors. Limited edition bottles and innovative or sophisticated packaging are appealing to more seasoned wine connoisseurs seeking special editions to add to their collections. One glittering example is the Cordier Golden4Box 1893, L Unique, including a genuine engraved 1-kilo gold ingot in its gold leaf case. Champagne and wine producers are returning to magnum and double magnum bottles, ideal for sharing, with creative packaging. There is also a strong trend towards wine party products mainly for the bars and clubs market. Spirited spirits! Spirits manufacturers are amplifying their creative efforts, shaken and stirred with an innovative punch. Some mid-range brands are following the lead of high-end spirits producers, aiming to move upmarket. For example, Calvados, cognacs and armagnacs are presenting crystal carafes in extravagant cases, emulating Champagnes are offered in precious boxes. Growing professionalism Exhibitors noticed growing knowledge and professionalism among Asian visitors at the last Vinexpo Asia-Pacific in Hong Kong in This trend is set to continue in Producers cannot fail to be impressed by the progress in knowledge and understanding of products, reflecting a general growth of interest and sophistication of consumers in the region. For further information consult the online exhibitors catalogue and / or visit the Vinexpo Asia-Pacific press centre. 10

11 EXHIBITORS NEW PRODUCTS NEW RANGES Baldik Baldik is a range of varietals from the South of France, a premium selection made and presented by Jean-Luc Pouteau, former Best Sommelier of the World. BBC Vins & Spiritueux, Level 3-R-85 Fleur de Vigne Winemaker s Blend New and slightly sweet blends of red and white in the Fleur de Vigne Winemaker s Blend range; medium bodied and well-balanced wine with soft and round tannins. The attractive bright label translates directly as vine flower ; a shiny screw cap is made for quick and easy opening; and of course its quality makes Fleur de Vigne the ideal house wine for bars and restaurants. Barton & Guestier, Level 3-N-16 Louis Max s Climats range Louis Max presents its new Climats de Louis Max range, launched in February Louis Max in Burgundy has been offering great wines since Louis Max, Level 3 PQ-15-2 Esprit de Famille The Esprit de Famille range acknowledges the last generations of the Bouey family, which has cultivated vines on its independent property since Maison Bouey, Level 3-MN-70 NEW PACKAGING Clarendelle, inspired by Haut-Brion, in a new end-of-year case In 2014, the Clarendelle family of wines inspired by Haut-Brion is presenting an elegant new case. By highlighting symbolic Paris monuments, this vividly embossed case illustrates France, the capital of winegrowing, and subtly alludes to the French art of living. Clarence Dillon Wines, Level 3-R-71 Les Vignes Retrouvées Plaimont Producteurs presents a new modern label for its red and white wine "Les Vignes Retrouvées", a true testament to the Saint Mont terroir. An elegant, authentic wine balanced by good freshness and round tannins. Plaimont Producteurs, Level 3-Q-75 The Golden4Box 1893, l Unique 11

12 The Golden4Box 1893, L Unique case was designed to highlight four outstanding bottles, including one of the greatest vintages ever made the Sauternes 1er Grand Cru Classé Supérieur Château d'yquem. To echo its gold leaf covering, Cordier Mestrezat includes a genuine engraved 1-kilo gold ingot inside the case. There is only one Cordier Golden4Box 1893, L Unique in the world, hence reflected in its name. Cordier-Mestrezat Grands Crus, Level 3-NP vintage in a black mat box Billecart-Salmon reveals its new VINTAGE 2006 Extra Brut (75% Pinot Noir, 25% Chardonnay) in a black matt box with embossed artistic design. Billecart-Salmon, Level 3-K-11 NEW FORMATS Fleur de Belcier 2013 in magnums This Bordeaux rosé AOC blended with 64% Merlot and 36% Cabernet Franc is presented in several limited edition magnums. Gironde & Gascogne, Level 3-L-95 STILL RED WINES Château Millaud Montlabert A Saint-Emilion Grand Cru, aged in oak barrels for up to 18 months after traditional vinification. Merlot dominates the blend and gives the wine its elegance and complex aroma. Sold in limited edition wooden gift boxes. Lamont Financière SAS Level 3-K-93 Duveau Grand Cru By Chilean winery Duveau, this Grand Cru has been made from top quality cabernet grapes following established traditional French winemaking methods, aged for 24 months in new French oak barrels. Domaine Duveau, Level 1-D-2 San Calisto 2010 A new vintage of San Calisto Montepulciano d Abruzzo, the flagship red wine of Valle Reale, is now presented with a new black label. Valle Reale, Level 1-A-46 12

13 Comte Arthur A new range of six appellations exclusively targeted to the Asian market, consisting of a Sauvignon dry white, two rosés (Rosé d Anjou and Cabernet d Anjou) and three reds. Domaine Moncourt, Level 3-KL-51-2 STILL WHITE WINES Ouro Do Lima A fine, fruity and intense vinho verde with delicate flavours. Adega Ponte de Lima, Level 1-CD-24 Domaine du Salvard s submerged wine Emmanuel and Thierry Delaille, 5th-generation winegrowers at Domaine du Salvard, decided to include an unusual product in their range this year: a Cheverny kept 15 metres below the surface of the sea for a year. Every bottle has its own natural decoration of shells adhering to the glass. Domaine du Salvard, Level 3-KL VARIETALS Izadi Larrosa Bodegas Izadi is a pioneer winery in the Rioja DOCa. Its vineyard is made up exclusively of old Grenache vines that grow at an altitude of 800 meters above sea level in clay soils, all harvested by hand. Only 18,000 bottles were produced for the 2013 vintage. Bodegas Izadi, Level 1-AB-229 White Sauvignon Cortes de Cima This limited edition 100% Sauvignon is bottled at the family estate. Appelation Vinho Regional Alentejano.. Cortes De Cima, Level 1-DE-25 Grand Granite of Mommessin Burgundy Gamay 2011 is a 100% Gamay blend selected from the best granite-based plots in Brouilly, Morgan and Moulin-A-Vent, vinified and aged following the Burgundy tradition. Boisset, la famille des Grands Vins Level 3-PQ-10 13

14 SPARKLING WINES Rivarose This Méditerranée PGI sparkling rosé is a real trend-setter. Rivarose is an easy-to-drink blend of Syrah, Cinsault and Grenache. The elegantly shaped bottle is reminiscent of the traditional Rosé de Provence bottle. Veuve Ambal, Level 3-PQ-13-4 Deus Made from traditional Greek grape varieties Muscat of Rio and Sideritis Deus is a natural semi-sparkling wine ideal for aperitifs served on ice with a leaf of mint or basil. It is also available as a Syrah-based rosé. Cavino Winery & Distillery, Level 1-DE-45 Crémant de Loire Royal Grande Réserve Ackerman launches Grande Réserve, its premium crémant, with a new presentation updating its legacy brand Royal. Ackerman, Level 3-Q-28 B&G Nectarose A sparkling rosé wine made entirely of Muscat grapes, specially launched in April on the Nigerian market. Available in other markets upon request. Barton & Guestier, Level 3-N-16 ORGANIC WINES L Initial from Domaine de Beyssac L Initial is a Côtes du Marmandais AOC wine made by Domaine de Beyssac, which has been pursuing organic principles since The vineyard covers 10.4 hectares (25.7 acres) on an exposed hillside. Its wines are intense and generous. BIOtiful Wines, Level 3 JK-40-8 Domaine de la Brossette A Touraine AOP rosé with a 50% Gamay and 50% Cabernet blend Joël Delaunay, Level 3 KL

15 WINE-BASED FLAVOURED DRINKS Blanc sucette au thé vert Aimed at young or female wine drinkers, this wine-based flavoured beverage is a daring combination of white wine with green tea flavours. Châteaux En Bordeaux, Level 3-R-14 SPIRITS Espresso Bohème Espresso Bohème is a unique blend of premium French vodka with Brazilian coffee beans, a flavour plus version of the Café Bohème liqueur. Designed to appeal to the male audience, the design of the bottle is inspired by a cigar band. L&L, Level 3-Q-87 Hine 250 To celebrate its 250 th anniversary, Cognac HINE has invented HINE 250, a Grande Champagne cognac presented in a Baccarat crystal decanter designed by Andrée Putman. This is a limited and numbered series with only 250 available worldwide. Cognac Hine, Level 3-P-41 Armagnac Cabaret XO A rich aromatic Armagnac with complex notes, well-structured with aromas of subtle oak; it is intended to be enjoyed neat or on the rocks. Armagnac J. Goudoulin, Level 3-LM Wincarnis 1887 A Victorian recipe for The world s greatest wine tonic and restorative, this was first formulated in 1887 in Norwich, England. The original Wincarnis was a tonic wine made from a secret recipe of herbs and spices. Sharing many of the same ingredients, Wincarnis 1887 is infused with citrus and a unique selection of added herbal ingredients, including cloves, nutmeg and cinnamon. Ian Macleod Distillers, Level 3-P-42 Borderies VSOP Camus For the 2014 Limited Edition of Camus Borderies VSOP, Cellar Master Patrick Léger remains faithful to the lively, mineral style which has become the hallmark of the Borderies cru. The Borderies AOC is the smallest of the six Cognac Crus, representing only 5% of the Cognac winegrowing area, which procures a certain rarity. Borderies is a subtle blend of wines and 15

16 light lees which, through the alchemy of distillation, has yielded an eau-de-vie of deep richness and structure. Camus, Level 3-M-44 Grappa XO The Sibona Distillery produces highest quality grappa and liqueurs, fundamental components of Italian-style dining so popular around the world. XO "Extra Old" is from the best distillates, aged in wooden barrels for at least six years when maturation reaches its maximum quality. Grappa XO Sibona ages for more than six years in small oak barrels. The final product is a blend obtained from the fermented residue of renowned varietal grapes such as Nebbiolo and Barbera from Langhe and Roero, respectively. It s warm and complex flavour, with a strong and innovative character, is intended for true connoisseurs. Distilleria Sibona spa, Level 1-CD-56-5 Calvados Père Magloire In 2014, Calvados Père Magloire (Spirit France group) makes its grand entrance into the world of luxury with new packaging and a new logo that adds a modern touch to the heritage of the brand. The new design extends the brand s reach to a younger consumer as well as a feminine audience. Spirit France, Level 3 N-46 16

17 APPENDICES 17

18 THE WORLD WINE AND SPIRITS MARKET & OUTLOOK TO 2017 From the Vinexpo/the IWSR Study Vinexpo, the world s premier international wine and spirits exhibition, has for the 12 th consecutive year commissioned an in-depth survey of world wine and spirits consumption, production and international trade, with five year forecasts up to 2017, by market intelligence provider International Wine and Spirits Research (The IWSR - Established in 1971, is the widest, most detailed and most accurate source of information on the worldwide market of alcoholic beverages). The latest study covers 28 producing countries and 114 consumer markets. THE WINE MARKET Asia-Pacific will consume more than 4 billion bottles of wine in 2017 Asia-Pacific remains in third place after Europe and the Americas among the top wineconsuming continents in the world but its consumption growth rate is highest. In 2013, the region consumed million 9-litre cases (i.e billion bottles) of still and sparkling wines, according to the Vinexpo/The IWSR study. But between 2013 and 2017, Asia-Pacific is expected to record the highest growth of consumption by 22.84%, reaching million 9-litre cases. In comparison, European consumption is expected to marginally fall over the same period by 0.14%, while modest growth of 9.05% is predicted in the Americas. China pauses in 2013 but retains growth After a decade of uninterrupted growth at around 25% annually, Chinese wine consumption is expected to pause slightly in 2013, down 2.2%. But the decrease is not impacting imported wines, with sales continuing to grow. Only consumption of domestic wines, accounting for 82.7% of the China market, has decreased. However, following the temporary hangover, Chinese wine consumption will return to growth between 2013 and In the next five years, consumption is expected to rise by 33.8%, reaching 230 million 9-litre cases by

19 and becomes the world s leading red wine consumer China, including Hong Kong, is now the largest red wine market worldwide, with consumption reaching more than 155 million 9-litre cases, or billion bottles, in 2013 up 136% from France is in second place, accounting for nearly 150 million cases, followed by Italy with 141 million. Chinese consumers have become increasingly attracted to red wine. Between 2007 and 2013, red wine consumption multiplied by 2.75 times in China, while decreasing by 18% in France and 5.8% in Italy. The U.S. holds on to its status as leading wine market worldwide Since 2011, the U.S. has been the largest wine consuming nation worldwide, ahead of France and Italy. Over the last five years, growth in the American market has not faltered, increasing by 11.36% between 2008 and In the next five years, growth of 14% is expected, reaching million cases, equivalent to 4.6 billion bottles. Three fast-growing wine segments: sparkling, rosés and premium While overall wine consumption worldwide grew by 3.23% between 2008 and 2012, consumption of sparkling wines, which accounts for 7.9%, outpaced the overall segment, increasing by 5.66%. At the same time, rosé wine consumption, which represents 9.1%, showed even stronger growth of 7.66%, while still light wines sold at more than US$10 a bottle rose by 21.8%. Clearly, these three specific segments in the wine market are the fastest-growing. International wine trading is growing twice as fast as world consumption In 2012, more than one bottle out of four 27% consumed anywhere in the world was an imported still light wine. It is apparent that consumers are increasingly seeking something different as they develop an interest in wines from elsewhere in the world and are able to acquire it. From 2008 and 2012, this preference for international wines grew by 7.39% 2.3 times faster than growth in overall world consumption. 19

20 Imported wines account for half of Asia-Pacific sales of still light wines Imported still light wines accounted for 26% of wine consumed in Asia-Pacific and 48% of the total value in Between 2013 and 2017, consumption in the region is expected to increase by 27.7%, reaching 99 million cases or 1.19 billion bottles. THE SPIRITS MARKET Asia-Pacific is the world s largest spirits consumer The Asian-Pacific remains the world s largest spirits consumer, with consumption accounting for 62.76% of the total volume in This was the result of 55% growth in volumes consumed between 2008 and While consumption will continue to grow between 2013 and 2017, the rate is expected to slow, increasing by 9.04% over the period. Baijiu, a white spirit distilled from sorghum, wheat or rice mainly drunk in China, accounted for 38% of the total volume of spirits consumed worldwide in More drinkers of brandy, rum, bourbon and tequila Consumption of brandy, excluding Cognac and Armagnac, grew by 45.6% between 2008 and Rum is popular all over the world. Its three largest markets are India, the U.S. and the Philippines. White rum is particularly favoured. Bourbon, most popular in the United States, Germany, Australia and UK, enjoyed 16% growth between 2008 and 2012, as consumption of tequila grew by 11.8%. Whisky picks up again After declining in 2008 and 2009, world consumption of Scotch bounced back with a return to growth of 5.46% from 2009 to Asia-Pacific is a developing market for international spirits brands Imported spirits only command a 2.1% market share in Asia, where consumption is dominated by locally produced brands. Growth in the next five years is expected to be on par with the market at 8.9%.Australia, India, China and Vietnam are displaying rapid growth in the volumes of spirits they are importing. 20

21 BIOGRAPHY OF XAVIER DE EIZAGUIRRE, CHAIRMAN Xavier de Eizaguirre Chairman of Vinexpo since 2013 Born on 14 October 1949 POSITIONS HELD 2013 Chairman, Vinexpo BARON PHILIPPE DE ROTHSCHILD S.A. SINCE to 2010 Managing Director Member of the Management Board 2003 to 2008 President of the Management Board (rotating presidency) 2000 to 2003 Managing Director Member of the Management Board 1998 to 2000 President of the Management Board 1991 to 1998 Managing Director Member of the Management Board 1981 to 1991 President of Baron Philippe de Rothschild Inc. in New York and Co-Managing Director of Opus One 1975 to 1981 Export Manager BOARD MEMBERSHIPS President of Viña Almaviva Chile President of Baron Philippe de Rothschild Maipo Chile President of Baron Philippe de Rothschild France Distribution Member of the Board of Opus One Winery Napa Valley Member of the Board of Torres China Shanghai Member of the Board of Vinexpo and Vinexpo Overseas 21

22 BIOGRAPHY OF GUILLAUME DEGLISE, CEO Guillaume Deglise Chief Executive Officer of Vinexpo Born 10 September 1974 in Nancy, France EDUCATION Dijon Higher School of Trade (1996) POSITIONS HELD SINCE 1998 Since September 2013 Chief Executive Officer, Vinexpo and Vinexpo Overseas 2012 to 2013 Director for Asia-Pacific, Champagne Laurent-Perrier 2009 to 2013 General Manager, Laurent-Perrier Switzerland 2002 to 2009 Regional Export Manager responsible for Italy, Spain, Scandinavia, Canada, the Caribbean and South America, Champagne Laurent- Perrier 1998 to 2002 Export Manager, Champagne Bollinger OFFICES HELD President of Association Suisse des Agents de Marques de Champagne (Swiss Association of Champagne Agents) in Berne ( ) President of the Club des Jeunes Négociants de Champagne (Young Champagne Traders Club) in Reims, France ( ) LANGUAGES French, English, Spanish, German, Italian, Portuguese 22

23 VINEXPO NIPPON IN TOKYO 2014, NOVEMBER 1-2 VINEXPO BUILDS ON ITS PRESENCE IN ASIA-PACIFIC LAUNCHING VINEXPO NIPPON IN TOKYO Vinexpo is launching Vinexpo Nippon, a new exhibition exclusively for the Japanese wine and spirits trade. The first show will be held in Tokyo on Saturday 1st and Sunday 2nd November 2014 at Prince Park Tower in the capital s business quarter. An exhibition made to measure Designed specifically for professionals working in the Japanese market, Vinexpo Nippon will host 200 international exhibitors with 2,400 sq. m (21,500 sq. ft.) of stand space. This new B-to-B exhibition format is more business oriented than the exhibitions in Hong Kong, scheduled for just two days. The goal is to allow exhibitors to take part in the exhibition as easily as possible by offering turnkey stands, customised services and involving importers. Exhibitors can therefore choose to be present at the show under their own name and booth, or represented by their importers by banner or signage. Supported by Japanese professionals Vinexpo Nippon has been supported by key Japanese players in the wine and spirits sector. Around ten importers gathered to support the exhibition months ago and will promote the show extensively throughout Japan. The event will benefit from all Vinexpo s expertise in organising exclusive international shows, as well as leveraging its deep knowledge of the market. A market with promise Japan is the third largest world economy after the U.S. and China, and its population enjoys one of the world s highest living standards and level of development. The wine and spirits market is one of the key economic drivers in Japan, which is one of the liveliest in Asia-Pacific, recording a 19.3% growth between 2008 and Japan is the leading Asian importer of spirits and the second largest importer of wines. There are a total of 178,000 sales outlets in the country. Find out more on the exhibition website: 23

24 VINEXPO 2015, SEE YOU IN BORDEAUX! TASTE THE UNEXPECTED Save the date! The next Vinexpo takes place in Bordeaux, France In 2013, Vinexpo Bordeaux brought together 2,400 exhibitors from 44 wine and spirits producing countries and welcomed 48,800 visitors from 148 different countries. This bi-annual event has been recognized as the largest international gathering for wine and spirits professionals. Vinexpo Bordeaux 2015 will undergo significant remodelling and design that promises to bring many unexpected features including new exhibition areas and exclusive services. The Tastings by Vinexpo concept will again serve as a focus for conferences and tastings, attracting experts from all over the world, including sommeliers, oenologists, Masters of Wine, consultants, journalists and market specialists. Don t miss any news on Vinexpo 2015; follow closely on any upcoming developments on Vinexpo s website ( and social media channels. 24