2nd UNWTO Global Conference on Wine Tourism

Transcription

1 Thursday, 28 September nd UNWTO Glbal Cnference n Wine Turism Arrivals and registratins Mendza, Argentina, September 2017 PRELIMINARY PROGRAMME Pre-cnference prgramme fr internatinal participants 9:00 11:00 Meeting f the Affiliate Members f the Americas 11:00 13:30 UNWTO Gastrnmy Turism Netwrk Meeting (Affiliate Members f the Americas are invited t jin) 13:30 14:30 Lunch fr participants f the abve meetings 14:40 Depart frm fficial htels (Sheratn and Diplmatic) 15:00 17:00 Mendza city tur (internatinal participants, by invitatin) 18:00 Depart frm fficial htels 19:00 Welcme ccktail Sundwn in Bdega Séptima (internatinal participants, by invitatin) Restaurant María, Chef Marcs Zabaleta Sundwn alngside the Crdillera de ls Andes 21:00 Return t fficial htels Friday, 29 September 2017, Auditri Ángel Bustel 8:30 9:30 Registratin (Pre-accreditatin is mandatry) Master f Ceremnies: Exequiel Nacevich 9:30 10:30 Opening remarks Alfred Crnej, Gvernr, Mendza Prvince, Argentina Taleb Rifai, Secretary General, UNWTO Gustav Sants, Minister f Turism, Ministry f Turism, Argentina 10:30 10:50 Keynte speech: Evlutin and recent trends f wine turism, Argentina s glbal psitin Gabriel Fidel, Internatinal Expert in Wine Turism 10:50 12:10 Panel 1: UNWTO Prttype n Wine Turism and its applicatin in the Mendza wine regin Mderatr: Hraci Reppucci, Secretary, Argentine Chamber f Turism (CAT) (the CAT hlds the psitin f 1 st Vice-Chair f the Bard f the Affiliate Members) Ylanda Perdm, Directr, Affiliate Members Prgramme, UNWTO Mariángeles Samamé, Directr f Turism Prduct Develpment, Sub-secretariat fr Turism Develpment, Ministry f Turism f Argentina Gabriela Testa, President, Mendza Turism Entity

2 12:10 12:30 Cffee break with a flk music shw 12:30 12:50 Presentatin: Wine Turism fr Sustainable Develpment, Opprtunities, Strategies, Pitfalls Mike Veseth, Wine Ecnmist, Prfessr Emeritus f Internatinal Plitical Ecnmy, University f Puget Sund, United States f America 12:50 13:10 Presentatin: Psitining Wine Turism Destinatins thrugh effective cmmunicatin Jsé Gnzález Rivera, CEO, Knpea 13:10 13:30 Wine Turism and the effective use f infrmatin thrugh Big Data Luis Card Jalón, Partner, Open-Ideas 13:30 15:00 Lunch break 15:00 16:00 Presentatin Argentina Tierra de Vins 15:00 16:00 Presentación: Argentina, Land f Wines Mercedes Blasi Crdinatr f Wines and Gastrnmy, INPROTUR 16:00 16:15 Cffee break 16:15 17:30 Argentina s wine turism regins Cmplementary activities: Spa with prducts made frm wine and live il Tasting classes Interactive activities Prgramme fr internatinal participants 14:00 18:00 Lunch and sundwner wrkshp in a lcal winery (activity reserved fr internatinal participants prmtin f Argentinian wine turism, by invitatin) Internatinal participants will be divided int seven grups. Each ne will have the pprtunity t participate in a technical visit f ne f the listed wineries and participate in wrkshp fllwing the visit. Said wrkshp will explre the cncepts intrduced during the mrning sessins in a pragmatic way. Ultimately, the grups will participate in an interactive sessin t draw the mst relevant cnclusins that will later be incrprated int the cnference brief. Bdega Nrtn: Restaurant La Vid, Chef Patricia Suárez Rggerne Experience: Winery bicycle tur Bdega Renacer: Restaurant Renacer, Chef Sebastian Weingand Experience: Virtual reality and winery visit by an enlgist, The Appassiment Susana Balb Wines: Restaurant Osadía de Crear, Chef Marianela Pizznia Experience: Blending cmpetitins Bdega Terraza de ls Andes: Restaurant Residencia Terrazas de ls Andes, Chef Nelia Scquizziatt Experience: Tasting frm barrels and cking class, deserts Bdega Lagarde: Restaurant El Fgón, Chef Lucas Olcese Experience: Histric winery tur, which is DOC MALBEC certified and was the first denminatin cntrlled by

3 America Entreciels Luxury Wines & Spa: Restaurant Katharina, Chef Federic Castr Experience: Limited Editin Vineyard Lft & Spa Hammam, traditinal Turkish relaxatin and cleansing methds Bdega Trivent: Restaurant Espaci de Arte, Chef Sebastián Flres Experience: Art & Wine; Delhez family wine expsitin; Bicycle tasting tur in Finca Ls Vients thrugh its sustainable irrigatin system 19:30 Depart frm fficial htels 20:00 Dinner Bdega Trapiche (internatinal participants, by invitatin) Restaurant Espaci Trapiche, Chef Lucas Bust Histric winery and the arrival f the railway: re-creatin f tw activities that are part f the Wine Turism Events Calendar: Wine and Cinema and Tang in the Vineyards Official annuncement f the 3rd UNWTO Glbal Cnference n Wine Turism in Mldva in 2018 Saturday, 30 September 2017, Auditri Ángel Bustel 9:00 10:45 Panel 2: Reginal integratin thrugh public-private partnerships, respnsible sharing practices Mderatr: Carls Vgeler, Executive Directr fr Member Relatins, UNWTO Catherine Leparmentier Dayt, Funder and Executive Directr, The Great Wine Capitals Glbal Netwrk Zurab Pllikashvili, Secretary General elected, UNWTO Stanislav Rusu, General Directr, Agency f Turism f the Republic f Mldva Gustav Sants, Minister f Turism, Ministry f Turism, Argentina Jsé Miguel Viu, President f the Strategic Reginal Wine Turism Prgramme, Ministry f Turism f Chile 10:45 11:00 Cffee Break with the presentatin f Classical Music in the Vineyards 11:00 12:45 Panel 3: Sustainable appraches, wrld heritage, architecture, the visitrs centers and best practices in wine turism Mderatr: Ylanda Perdm, Directr f the Affiliate Members Prgramme, UNWTO Eliana Bórmida, C-funder f Bórmida & Yazn Architects, Argentina Óscar Busts Navarta, Quality Guidelines fr Wineries, Ministry f Turism, Argentina Guillaume Russeau, Destinatin Management Cnsultant Santiag Vivanc, President, The Jyful Jurney Spain - Spain thrugh its Wineries and Directr, Vivanc Museum f Wine Culture, Vivanc Wineries, Spain Trnike Zirakishvili, Head f Cnventin and Exhibitin Bureau f Gergia 12:45 13:15 Presentatin f the 3 rd UNWTO Glbal Cnference n Wine Turism in Mldva in 2018 Clsing f academic activities

4 Prgramme fr internatinal participants 14:00 18:00 Lunch and sundwner wrkshp in a lcal winery (activity reserved fr internatinal participants prmtin f Argentinian wine turism, by invitatin) Internatinal participants will be divided int seven grups. Each ne will have the pprtunity t participate in a technical visit f ne f the listed wineries and participate in wrkshp fllwing the visit. Said wrkshp will explre the cncepts intrduced during the mrning sessins in a pragmatic way. Ultimately, the grups will participate in an interactive sessin t draw the mst relevant cnclusins that will later be incrprated int the cnference brief. Casa Vigil: Restaurant Casa Vigil, Chefs Santiag Maestre and Federic Petit Experience: Dante Alighieri s The Divine Cmedy in the heart f Chaching, The Infern, The Purgatri, and The Paradis frm Alejandr Vigil s pint f view Bdega Vistalba: Restaurant Vistalba, Chef Jesus Cahiza Experience: Ryal Staircase t Calicata and tasting f extic varieties Bdega A16: Restaurant Finca Papa Francisc, Chef Felipe Baks Experience: Art expsitin at Plaza de Esculturas, "Augure Stne" by lcal artist Alfred Ceverin and Cking Class, Reginal Argentinian Cuisine Bdega Chandn: Bistró Chandn, Chef Maitas Gil Experience: Travel thrugh the paths f Chandn, the first subsidiary f Met Chandn utside f France Bdega Ruca Malen: Restaurant Ruca Malen, Chef Juan Garcia Ventureyra Experience: Brush & Bttle, Wine Cathedral Bdega Niet Senetiner: Restaurant Niet Senetiner, Chefs Daiana Farías, Jrge Cardz and Gabriela Barrients Experience: Wine scents experience Bdega Tierras Altas: Restaurant Juana María, Chefs Blanca Espinsa and Lucca Evangelista Experience: Malbec blind tasting 20:00 Depart frm fficial htels 20:30 Clsing dinner at Bdega Ls Tneles (internatinal participants, by invitatin) Clsing ccktail in an urban heritage winery. 80s and 90s themed Farewell party Pst-cnference Prpsitin Sunday, 1 Octber 2017: Excursins (at additinal cst) High Muntain Tur: Tur alng the mst imprtant muntain range f Suth America, passing by attractins such as the Inca Bridge and the Acncagua muntain lkut. Ttal: 400 km. Departure: 7:00. Return 21:00 Atuel Canyn Tur: Impressive natural frmatin lcated in the suth f Mendza. Ttal: 600 km. Departure: 7:00. Return: 22:00. Wineries and Vineyards: A variety f ffers in the fur wine ases: Greater Mendza, East Regin, Valle de Uc and Suth Regin

5 Fr mre infrmatin: Visit a lcal winery with special prmtin fr participants f the event (at additinal cst limited space) Visit Valle de Uc (80 km frm the city f Mendza) Bdega Mnteviej: Restaurant Mnteviej, Chef Nadia Harn Bdega Sl Cntig: Wine village, visit Sl Cntig WTC Bdega Crazón del Sl: Wine village, visit Tasting the Willws, wines f the Revana family Salentein: Restaurant Killka, the Wine Cathedral Bdega Andeluna: Restaurant Andeluna, High altitude wines frm Valle de Uc Bdega Piedra Infinita: Restaurant Piedra Infinita Visit San Rafael (250 km frm the city f Mendza): Bdegas Rca and Bianchi: Visit vineyard and and winery Bdegas La Abeja and Murville: Guided tur with tasting Official Htels Official Htels (Breakfast and taxes included) Htel Sheratn ***** Reservatin cde OMT until 10/09 Special UNWTO Rate (ARS per night) Dates Single ccupancy Duble ccupancy 27/09 30/ perty/verview/index.html?prpertyid=1733& language=es_es flrencia.giamprtne@sheratnmendza.cm; ana.rdriguez@sheratnmendza.cm Htel Diplmatic***** Reservatin cde OMT 27/09 30/ Abve ffer is available until 10 September * Fr mre htel ptins see Infrmatin Nte n UNWTO Website.