PRESS INFORMATION VINITALY APP. Press kit:

Transcription

1 PRESS KIT

2 PRESS INFORMATION Press kit: Pht gallery: Username: phtgallery Passwrd: vin5016 Link ftp: Username: vinitaly2017 Passwrd: stampa Cnferences agenda: free WiFi Area: Press Rm (1 st flr, gallery between 4 and 5 pavilin) Galleries between the halls Service: SalaStampa Passwrd: PressServices VINITALY APP Vinitaly is the fficial app fr the Vinitaly event with a new updated versin integrated with new features t guide visitrs arund the trade fair. A simple interface helps users t: search fr cmpany stands filtered by cuntries, regins and/r halls; cntact them with a click t btain infrmatin abut their prducts; cnsult events, cnferences and tastings; take phts, write ntes and list certain exhibitrs and events as favurites; save and review the Vinitaly experience in the "My Area" sectin; decide where t park thanks t signals indicating the main parking areas available; cnsult the grund plan and exhibitin centre services; detect QRcdes printed n visitr and exhibitr tickets t share and implement cntact infrmatin in real-time. Press kit up t date as at 4 th April 2017

3 VINITALY: FIFTY EDITIONS + 1 THE LEADING WINE EVENT IN THE WORLD IN TERMS OF EXHIBITION AREA AND INTERNATIONAL VISITOR NUMBERS WILL FOCUS ON INTERNATIONAL DEVELOPMENT IN CHINA AND THE USA AS WELL AS DIGITAL INNOVATION TO ENSURE A NEW APPROACH TO TRADE FAIRS Between ne editin and the next, in just six mnths Vernafiere has been cnverted int a jint stck cmpany and launches a business plan envisaging investments f 94 millin eurs thrugh t Vinitaly - the leading wine fair in the wrld in terms f exhibitin area and internatinal peratr numbers - psts its half-century plus ne editin (51st shw in Verna 9-12 April) and presents a business plan based n investment, even mre internatinality, business pprtunities and digital innvatin in a large and cmplex prject that ver the next three years will achieve far-reaching innvatins in hw "trade fairs" are held. This timely, targeted prject was made pssible fllwing Vernafiere's cnversin int a jint-stck cmpany. The related business plan invlves 94 millin eurs f investments thrugh t 2020 with the aim f imprving verall infrastructures, digital transfrmatin, incming internatinal peratrs and strnger rts in ge-ecnmic areas such as the USA and China which are strategic fr the wine&fd sectr where Vernafiere wns and rganises tp internatinal shws. The Exhibitin this year is mre internatinal than ever befre, with a b2b platfrm fcusing mre keenly n the market t the benefit f trade peratrs, as envisaged in the re-alignment planned in 2016 t fcus business in the exhibitin centre itself and cnsumer events in the city. As a result, the last editin attracted 130,000 peple, with 49,000 internatinal visitrs (cmprising 29,000 buyers) frm 140 cuntries. Five thusand new buyers have already registered fr the 2017 editin, especially frm the USA (frm abut twenty states), China, Hng Kng, Australia, Canada, France, Denmark, Belgium, Germany, Japan, Switzerland, Nrway, Sweden and Russia. There is als higher attendance even frm Taiwan and Brazil and, despite the impending Brexit, the United Kingdm will add 400 new buyers t the list. In additin, 5,000 b2b meetings have already been defined in the agendas f internatinal peratrs selected thrugh jint incming activities invlving Vernafiere's netwrk f delegates and the ICE-Italian Trade Agency thanks t Special Made in Italy Prmtin Plan set in mtin prmted by the Ministry f Ecnmic Develpment and the Ministry f Agriculture. Once again this year, Vinitaly will be fulcrum fr a system f prmtin and cntinual training cmprising the glbal Vinitaly Internatinal netwrk and its Academy, the guide 5StarWines The Bk, e-cmmerce thrugh the Vinitaly Wine Club, OperaWine, wine2wine and the Vinitaly and the City ff-shw event. This is an increasingly advanced cmmunity prmting Made in Italy in the wine sectr, backed up and cmplemented by Sl&Agrifd, the extra virgin live il and quality fd, and Enlitech, the exhibitin f technlgies fr the wine and live il sectrs. This cmplex and articulated reality finds its perfect synthesis in Verna every year fr ver 4,270 exhibiting cmpanies, jined by 270 at Sl&Agrifd and 200 at Enlitech. With business increasingly at the heart f activities ver the fur days f the shw in 2017, the main effrts especially fcus n tw large markets - the United States and China - cuntries which in 2016 saw significant increases in attendance by buyers: +130% frm China and +25% frm the USA. In exhibitin terms, the traditinal theme area f the shw are cnfirmed: Vinitaly Bi fr the certified rganic wine market, ViViT dedicated t craft wines and VinInternatinal bringing tgether the vast majrity f internatinal prducers at Vinitaly. France, Spain, Germany, Argentina, Suth Africa and Australia are nly sme f the cuntries f rigin f internatinal cmpanies, which are jined this year with debuts by Japan, Andrra and Ksv. The prestigius prgramme f wine tastings returns with events by VIA Vinitaly Internatinal Academy and Tasting Ex... Press. As f this year, the experimental digital innvatin prject and related services fr business internatinalisatin is launched, in keeping with the utlines f Vernafiere's new business plan. The initiative will invlve 3,000 selected internatinal buyers with the aim f cllecting infrmatin abut the interests f trade peratrs attending the exhibitin and includes a number f digital services prmting direct cntacts with exhibitrs. Lastly, the parallel develpment f the ff-shw event Vinitaly and the City als cntinues, which last year attracted 29,000 peple; this event is designed t ensure a distinct separatin between business in the exhibitin centre fr sectr peratrs and ther initiatives fr wine lvers. The event embraces the histric centre f Verna and, this year, even Bardlin n Lake Garda by adding an extra day t the prgramme: frm Friday 7 t Tuesday 11 April. Vininternatinal and internatinal exhibitrs. Attendance is extremely diversified, with wine cellars frm the USA, Hungary, Pland, Russia and, and fr the first time, Andrra, Ksv and Japan, with six cmpanies prducing sake. Spain cnslidates its grup attendance in cllabratin with ICEX, while attendance is cnfirmed by prducers frm France, Azerbaijan, Gergia, Argentina, Prtugal, Australia, Suth Africa and Cratia. T ensure impact and apprpriate space fr internatinal exhibitrs, Vininternatinal has increased its area by 30% t 1,600 square metres grss and, this year, shares a new 3,600 square metre hall with Tuscany (Hall D). Simultaneusly, it increased by 33% the sld area September - the Italian Wine Days. This was effectively the fficial debut f Vinitaly The event became Vinitaly - Internatinal Wine-Grwing Shw - a full scale trade exhibitin Vinitaly earned "internatinalʺ status and pened its drs t attendance by freign cmpanies Vinitaly was re-scheduled and since then has been held between March and April

4 The tasting area will be hme t numerus tastings rganised by cmpanies r natinal institutins, revealing wines and spirits frm five cntinents. The list f internatinal cuntries at Vinitaly 2017 als include wine cellars frm Slvenia and its neighburing Italian regin Friuli Venezia Giulia in Hall 6, while prducers f rganic and craft wines frm France, Argentina, Spain and Slvenia respectively line up in the special Vinitalybi and Vivit shws in Hall 8. Exhibitrs als include imprters and distributrs frm varius cuntries, including the USA, Russia and China. Internatinal buyers. Mre than 49,000 internatinal visitrs in 2016 travelled frm 140 cuntries, including 28,000 registered buyers. The tp ten cuntries f rigin saw the United States lead the field (up by 25% ver 2015 with a ttal attendance f 6,250), Germany (+11%), the United Kingdm (+18%), France (+29%), Canada (+30%), China (+130%), Japan (+21%), Nrthern Eurpe (+8%), Netherlands (+24%) and Russia (+18%). In additin, the trend twards further expansin f trade peratrs frm these cuntries is stimulated by Vernafiere's free badge issuing service fr internatinal peratrs invited by cmpanies. Activated in 2016, the service prved t be immediately ppular. Simplified management fr exhibitrs and realtime mnitring by Vinitaly ensure that tp quality peratrs are selected as well as advance awareness f attendance trends at the shw. The number f new buyers wh never befre visited Vinitaly receiving free badges has tpped 5,000. FROM ALL OVER THE WORLD FOR BUSINESS AT THE SHOW As an increasingly specialised b2b trade fair, every year Vinitaly expands the internatinality f peratrs thrugh targeted selectin actin and incming activities invlving leading traders frm the mst interesting cuntries fr exprts f Italian wine. Once again this year, Vernafiere has directly carried ut intense activities with a special emphasis n the cuntries mst in demand amng exhibiting cmpanies: Germany, Great Britain, USA, Canada, Switzerland, Russia, Austria, Denmark, France, Belgium, China, Japan, Taiwan, Spain, Cratia, Slvenia, Bsnia, Ksv, Mntenegr, Slvakia, Greece, Hungary, Turkey, Suth Africa, Mzambique, Suth Africa, Singapre, Malaysia, Thailand, Philippines, Uzbekistan, Kazakhstan, Israel, India and Iran. Selectin invlves assessments with Vernafiere delegates in varius cuntries f the characteristics f buyers based n requests by exhibitrs r the interest expressed by peratrs fr particular types f wine r territries f rigin. Specific incming activity is als develped within the scpe f the Federbi prject, created in cllabratin with Vernafiere, thrugh the selectin f peratrs frm Germany and Belgium, th4e lead markets fr Italian rganic wine. Cntinuing the activities planned as part f the special plan fr the prmtin f Made in Made launched by the Ministry fr Ecnmic Develpment and the Ministry f Agriculture - which identified Vinitaly as a platfrm fr the internatinalisatin f Italian cmpanies - nce again this year ICE-Italian Trade Agency has wrked with Vernafiere t prmte incming peratrs frm: USA, China, Hng Kng, Russia, Canada, Austria, UK, Mexic, Krea, Japan, Suth Africa, Clmbia, Vietnam, Kazakhstan, Serbia, Turkey, Belgium, Australia, France, Germany, Switzerland, Sweden, Czech Republic, Nrway, Netherlands, Pland and frmer Sviet Republics. Cuntries f rigin are mainly: USA, China and Hng Kng, Australia, Canada, France, Denmark, Belgium, Germany, Japan, Switzerland, Nrway, Sweden and Russia; there is a majr turnut frm Taiwan, as well as Brazil, Hungary, Albania and, despite Brexit, abutan fur hundred new buyers will attend frm the United Kingdm. Incming activities and b2b meetings. Abut 5,000 cntacts have already been arranged fr the 51st wine and spirits shw invlving specialist internatinal peratrs selected thrugh incming peratins fr Vinitaly. Mre than 2,000 b2b meetings have been rganised by Vinitaly between exhibitrs and incming buyers implemented directly by Vernafiere; 550 will take place within the scpe f Taste&Buy. In additin, 3,000 ther cntacts have been made with tastings by Tutelage Cnsrtia in the new ICE Lunge attended by delegatins selected by ICE-Italian Trade Agency in cllabratin with Vernafiere thanks t funds made available thrugh the Special Made in Italy Prmtin Plan set up by the Ministry fr Ecnmic Develpment and the Ministry f Agriculture. Vinitaly ffers exhibitrs many pprtunities t make themselves knwn t freign buyers utside their wn stands. These include the Wine Bar in the Internatinal Buyers' Lunge with free tasting f labels selected specifically fr internatinal markets by exhibiting cmpanies. The certified rganic wines n shw in Hall 8 in the Vinitalybi Wine Bar include all these wines in attendance at the exhibitin. Great tastings include the Executive Wine Seminar rganised by VIA-Vinitaly Internatinal Academy. These marvellus tasting events make every editin f Vinitaly a unique and unrepeatable vintage. And 2017 will certainly be remembered fr the vertical tasting titled "Ging back in time with Sassicaia: less is mre: the frgtten vintages" - a chance t discver the unique and magnificent expressin f this icnic wine in the wrld f enlgy thrugh vintages ften wrngly thught t be difficult: 1992, 1994, 2002, 2005, 2007, 2008, 2010 and This tasting-event in by invitatin nly and will be guided by Priscilla Incisa della Rcchetta, Carl Pali and Ian D'Agata. Other riginal and prestigius events rganised by the Vinitaly Internatinal Academy include the great new "British" frntier fr sparkling wine with a tasting f eight great classical methd wines frm England guided by Steven Spurrier and Ian D'Agata In 1998, Vinitaly hsted the first Olive Exhibitin, which a year later became Sl

5 VINITALY AND THE CITY FOR WINE LOVERS DOUBLES UP IN THE CITY CENTRE AND THE PROVINCE VernaFiere cnfirms its determinatin t keep b2c events distinct frm b2b ccasins held in the main exhibitin by rganising the ff-shw Vinitaly and the City event fr wine lvers in the histric centre f Verna (Piazza dei Signri, Lggia di Fra Gicnd, Lggia Antica, Trre dei Lamberti, Crtile del Mercat Vecchi, Arsenale) amidst art, histry and culture. In 2016, 29,000 wine enthusiasts tk part in many cultural initiatives and cnvivial tasting appintments during Vinitaly and the City. The event has been extended this year frm fur t five days and is nw scheduled 7-11 April: Saturday and Sunday 11-24, Friday, Mnday and Tuesday (the prgramme is cnstantly updated n Meetings, perfrmances f music, master classes and especially a great many wine tastings accmpanied by prfessinal smmeliers and fd tastings in specially set-up areas (tickets cst 15 fr 3 wine and 2 fd tastings). The Lggia di Fra' Gicnd in Piazza dei Signri is hme t the Vinitaly Wine Club with tastings f the best Italian wines. The Arsenale is hme t "Bilgic", the ff-shw sectin dedicated t rganic and bidynamic wines. This event als welcmes riginal fd trucks serving gurmet-style street fd. Anther innvatin this year is the agreement with the Bardlin Tp Fundatin t take Vinitaly and the City as far as Bardlin, the delightful turist attractin n Lake Garda abut thirty kilmetres frm Verna. Fr mre infrmatin, prgramme and news abut the event: Eight labels will als be invlved in "Barl & Barbaresc: a study in histry and terrir" with the presentatin f the new bk by Ian D'Agata, Lingzi He and Michele Lng. Eight vintages will be featured in vertical tasting titled "A jurney lasting 21 years in the cmpany f Austrian Heiligenstein and Weingut Brundlmayer Riesling" that will reveal the legendary Austrian white wine by ne f the mst prestigius Austrian cellars guided by Andreas Wickhff MW and Ian D'Agata. The preview f the 2016 vintage f Kerner, Sylvaner and Pint Blanc is the leitmtif f "Eisackthalwein - frm the muntains t the glass: the great white wines f the Isarc Valley", while ten yung prducers present their interpretatins f ne f the finest Italian red wines in the tasting "A new generatin f Aglianic del Vulture cmes t the fre". Finally, China will highlight the best wines frm Ningxia, the s-called Chinese Brdeaux. Tasting Ex press. Tasting Ex... press - created by Vinitaly in cllabratin with leading internatinal wine magazines - returns with its tur f the wine wrld ensuring the discvery f territries and wines prduced in Austria and Hungary - as well as Pisc, the natinal distilled spirit f Peru; this event als celebrates the Wmen f Brunell and Champagne, initally alne and then tgether with prestigius Franciacrta and Trentdc sparkling wines; as well as revealing the treasures hidden Dnne treasures f Slvenia and Black Sea and highlighting the hidden gems f Australia. The calendar als includes a tasting guided by the IWSC Cmmunicatr f the Year 2017, while Seminari Vernelli presents the Great Vineyards f Italy thrugh sme f the best wines reviewed in the Guida Or I Vini di Vernelli and the nine wines taking awards in the Gamber Rss guide. Nt-t-be-missed tasting events. The majr tasting "When 'Grandes Cuvées' Champagne meet the 'Gran Selezine di Chianti Classic" rganised by Vinitaly and guided by Raul Salama celebrates excellence in these tw prductin areas united by inter-prfessinal agreements and, since 1956, the twin-cities f Rheims and Flrence. Cllabratin with the Wmen f Wine Assciatin takes shape in the tasting "Rare native wines by the Wmen f Wine" invlving native grape varieties with less than 50 hectares f vineyards. Gamber Rss rganises a great walk-arund t present wines winnings its 'Tre bicchieri Cllabratin with Vinitaly sees a new tasting with Dctr Wine by Cernilli and the rganisatin f the furth editin f Yung t Yung dedicated t yung blggers cnceived by Pal Massbri and Marc Gatti, jined by Yesterday, Tday and Tmrrw with six great labels explained by prducers and AIS smmeliers. Vinitaly clses with a magnificent tasting rganised in cllabratin with the Wine Research Team under enlgist Riccard Ctarella, where his mst famus prducers will utline their wines. The Vininternatinal tasting area will be hme t numerus tastings rganised by exhibitrs with Chenin Blanc, wines frm Tennessee, Russia, Spain, France, Prtugal, Suth Africa, Hungary and Ksv and even sake frm Japan. (A full list f wine tasting and hw t take part is available at: (filter n Tastings). The Italy f Vinitaly. Vinitaly will als be hme t many tastings, b2b meetings and events rganised directly by the Regins and tutelage cnsrtia. The cmplete prgramme f events is available n the site at the page (filter n Italia del Vinitaly). Sl&Agrifd and Enlitech. Sl&Agrifd and Enlitech are held alngside Vinitaly. Tgether, these three trade shws prvide peratrs, especially thse travelling frm ther cuntries, a cmplete verview f the wine and quality fd sectrs in Italy based n culture, prducts and unique technlgies. The Internatinal Quality Agr-Fd Exhibitin ( this year presents a new sectin dedicated t the bidiversity f lcal area prduce cmplementing area n delicatessen meats, in addictin t cheese, live il and craft beers areas. This will ensure a business apprach t a special and unique feature f Italian agr-fds as they cntinue t gain ppularity n internatinal markets. The ffering in wine and live il sectrs is cmplemented by Enlitech - the Internatinal Exhibitin f Wine-Grwing and Cellar Techniques & Olive-Grwing and Olive Oil Technlgies that celebrates its 20th editin this year. Enlitech shwcases the knw-hw that helps

6 VINITALY 2017 FACTS & FIGURES The exhibitrs frm 30 cuntries will attend the 51st Vinitaly, cmpared t frm 27 cuntries in Net exhibitin area cmes t apprximately 98,000 square meters, fr a grss area f 183,100 square metres. The 50th anniversary editin attracted mre than 131,000 specialist peratrs, with mre than 49,000 internatinal frm 140 cuntries (38% f ttal) fr an increase f ne percentage pint ver the previus year. There were als 2,110 Jurnalists frm all ver the wrld. CUSTOMER SATISFACTION 2016 Custmer satisfactin analysis carried ut every year by an independent agency suggests that exhibitrs and peratrs identify the strength f Vinitaly in terms f the number f business cntacts that can be achieved as an assurance f effective business results. In the survey cmmissined by Vinitaly, prfessinal visitrs declared verall satisfactin f attendance at Vinitaly f 7.2 n a scale f 9, up ver As regards internatinal buyers (accunting fr 57% f ttal internatinal attendance), the main reasn fr visiting the shw was "t make purchase rders/find new suppliers" (37% f respndents), with average satisfactin fr attaining these gals f 7.2 in line with the verall perfrmance result. Thanks t the achievement f its bjectives, 91% f freign visitrs cnsider Vinitaly t by a trade fair ensuring a medium-t-excellent cstbenefit rati. Cnsequently, mre than 8 ut f 10 stated their intentin t return in 2017 frm "certainly" t "mst likely". helps Italy maintain a psitin f leadership in the prductin and exprt f all the tls and accessries needed fr cnservatin and service. (Mre infrmatin abut Sl&Agrifd and Enlitech is available n the fllwing pages). Great cuisine... between business and wine&fd culture. Vinitaly is made all the mre unique in the internatinal scene by its strng bnds with high quality fd and catering. Every day, Ristrante d'autre (1st flr, Palaexp) - under the guidance f jurnalists Pal Massbri and Marc Gatti - welcmes an appintment with recipes by fur great chefs and wines prpsed this year by the Wine Turism Mvement and the Franciacrta Cnsrtium. The kitchens will hst chefs Rbert Cnti Trussardi alla Scala Restaurant, Milan; Daniele D albert BR1 Cultural Space, Mntesilvan Clle (PE); Marc Vlpin Le Tentazini, Villatra di Sanara (PD); Matte Grandi - De Gust, San Bnifaci (VR). The Self Service d'autre (1st flr, Signri Gallery between Halls 11 and 12) is managed by the JRE Assciatin (Jeunes Restaurateurs d'eurpe) with chefs Luigi Pmata - Luigi Pmata Restaurant, Cagliari; Renat Rizzardi La Lcanda di Pier Restaurant, Mntecchi Precalcin; Giuli Cppla La Galleria Restaurant, Gragnan (NA); Cristian & Maria Santandrea - La Tenda Rssa Restaurant Cerbaia, Val di Pesa (FI); Debrah Crsi La Perla del Mare Restaurant, San Vincenz (LI); Iside Maria De Cesari & Rman Grdini La Parlina Parlina Restaurant, Trevinan Acquapendente (VT); Pal Masieri Pal & Barbara Restaurant, Sanrem (IM); Enric Gerli I Castagni Restaurant, Vigevan (PV). The Wine Turism Mvement and the Franciacrta Cnsrtium are the wine partners fr this event. The menus and reservatin fr Ristrante d Autre and Self-Service d'autre are available n The Italian Federatin f Chefs will manage the Gls Restaurant adjacent t Hall C-Sl&Agrifd that this year becmes a dining area pen cmplete with a takeaway service. The wine list is rganised by the Wine Turism Mvement. Speedy Gls is lcated near Sl&Agrifd with finger fds and snacks. The NaturalmenteBIO Restaurant, adjacent t Hall 8 (hsting Vinitalybi and Vivit) ffers dishes made with meat certified Italian rganic prduces, while Gurmeat Bistr in Hall F / Enlitech ffers quick but high quality lunches based n typical Tuscan prduce. The gastrnmic ffering is cmpleted by prpsals by exhibitrs in the "Citadels f Gastrnmy", in area H with the Prsecc DOC Lunge&Restaurant, the Cantine Giacm Mntresr Restaurant, Trattria degli Amici prmted by the Sant'Egidi Cmmunity, the Franziska Restaurant, the Piedmnt Restaurant with starred chefs and the Abruzz Street Fd Restaurant. Infs at Traffic. In its effrts t ensure sustainable mbility in terms f efficiency and respect fr the envirnment, Vernafiere has strengthened transfer services between the Park and Ride areas lcated utside the perimeter f the city and at the Bentegdi Stadium, as well as frm Verna Prta Nuva Railway Statin, the city centre and Verna-Villafranca Valeri Catull Airprt. Just in time fr Vinitaly, the State Railways has cmpleted redevelpment wrk inside the statin whereby there is nw a rute frm Platfrm 12 t the exit n Viale Piave. Additinal rads signs inside and utside the railway statin f Verna Prta Nuva, t guide travellers mre easily t the shuttle bus services and the ftpath frm Platfrm 12 inside the statin t Viale Piave. Here, visitrs have tw chices: take the shuttle bus with a dedicated stp r cntinue walking n the pedestrian rute alng Viale Piave, crssing Stradne Santa Lucia thanks t the re-pened underpass - taking just 5 minutes t reach the exhibitin centre fllwing a rute highlighted by special stickers with the Vinitaly lg n the pavements. Maps and mre inf are available n the fllwing pages. Visitrs entering the Exhibitin Centre will be managed mre smthly since invitatin tickets this year als indicate the gate nearest t the stand f the cmpany sending the invitatin. All real time updates and traffic infrmatin are available n the Vinitaly website at the page dedicated t visitrs ( in press releases and Vernafiere scial media.

7 WINE FACTS & FIGURES Italy The structure f the Italian wine sectr in 2016: 310,428 agricultural cmpanies1 fr an verall area 2 f 645,800 hectares and an average f 2.08 hectares per farm, 47,400 wine-making cmpanies 3 Prductin is estimated at 50 millin hectlitres. Revenue ex-cellars in 2016 fr peratins in the sectr (wine, musts, etc.) is estimated at 12.8 billin eurs. Denminatins f rigin: 75 DOCG, 344 DOC and 118 IGT wines. WINE IN THE ITALIAN RETAIL SECTOR The large-scale retail sectr cnfirms its rle as by far the mst imprtant sales channel in the wine market in Italy with 505 millin litres sld in 2016 fr a ttal value f 1.5 billin eurs. In a year characterised by a significant decline in verall family cnsumptin, the Italian wine market is enjying relatively gd health. Wines with denminatin f rigin (0.75 litre bttles) increased by 2.7% in vlume (and 4.4% in value) with 224 millin litres sld, cntinuing the already prmising trend seen in 2015 (+1.9%). Fr the secnd cnsecutive year, sales prmtins remained stable and average prices increased. Emphasis shuld be given t the success f sparkling wines that in 2016 psted grwth f mre than 7% with 54 millin litres sld, repeating the excellent result achieved in Spa/CBS survey in 2013; 2 Agea; 3 Ismea prcessing f Agea data Wrld-wide Organic wines achieved impressive tw-figure grwth fr a still-yung market, especially thrugh retail chains: +25.7% by vlume with 2.5 Glbal wine prductin in 2016: 261 millin hectlitres, millin litres sld. slightly dwn (-5%) cmpared t Italy, with apprximately 50 millin hectlitres (2016 It was anther pr year fr sales f wine in tetrapak (-2.5%) jined by estimate), cnfirmed its status fr the secnd cnsecutive a slump fr all ther frmats: -8.6% fr wine in litre bttles and - year as the wrld's largest prducer, fllwed by France 9.7% fr ther frmats (all data refer t vlumes). with 43 millin and Spain with 42 millin hectlitres f Amng frmats ther than 75 cl bttles, nly Bag in Bx achieved sme wine and must. success with 12 millin litres sld and grwth f 11.7% in vlume. United States utput in 2016: 22.5 millin hectlitres (+2%). Surce: IRI Research fr Vinitaly 2017 millin Prductin Cresce sin Suth America saw a setback in Argentina (8.8 millin hectlitres) and Chile (10 millin hectlitres). Australia (12 millin hectlitres, +5%) and New Zealand (3.1 millin hectlitres, +34%) bth imprved. Suth Africa fell back t 10.5 millin hectlitres (-7%). The main exprter in terms f quantity is Spain with almst millin hectlitres (-9%), f which mre than millin hectlitres f bulk wine (-11%). The leading exprter as regards value is France, with 8.25 billin eurs (-0.3 cmpared t 2015). Italy is the secnd largest exprter in terms f vlume at 20.6 millin hectlitres (+2.9%) and value with 5.62 billin eurs (+4.3%). Surce fr wrld statistics: ISMEA based n OIV and IHS/Glbal Trade Atlas data 2016 ITALIAN WINE IN THE USA AND CHINA While they are bth fcus cuntries fr natinal plicies prmting Made in Italy, the USA and China are very different markets. USA. As the wrld's leading wine imprter, the United States is the mst imprtant destinatin cuntry fr Italian wines. In psting +6.1%, Italy exprted wine wrth mre than 1.62 billin eurs in 2016 fr a ttal vlume f almst 3.24 millin hectlitres (+3.6%, albeit - 1% fr bttled wine, essentially attributable t IGT wines). These figures cnfirm Italy's rle in the United States, with a market share f imprted wine f 29%. China. China is experiencing significant evlutin as regards wine cnsumptin (+15% by vlume in 2016 fr a ttal f mre than 6 millin hectlitres) but Italy still ranks behind the leaders (France, Chile, Australia and Spain), althugh the trend is imprving. In 2016, imprts frm Italy ttalled nearly 324,000 hectlitres, up by abut 12% in quantity and almst 33% in value fr a ttal f ver 120 millin eurs. Surce: Analysis f Ismea data (USA: slw ahead fr wine imprts and dwnturn fr exprts by vlume; China: recrd wine imprts in February 2017) The Internatinal Wine Cmpetitin was funded and ver 22 editins became the mst selective and ppular in the wrld, with wines entered frm 30 cuntries 1995

8 50 YEARS + 1, THE HISTORY OF VINITALY GOES ON Having reached the milestne f 50 editins in 2016, Vinitaly ges n and even expands its activities prmting the internatinal wine business and Italian wine prductin arund the wrld - thanks even t the recent cnversin f Vernafiere int a jint-stck cmpany with a new business plan invlving investments f 94 millin eurs. First held in 1967 as Wine Days, the Internatinal Wine and Spirits Exhibitin is the event that mre than any ther has tracked the evlutin f the natinal and internatinal wine system, helping t turn wine int ne f the mst exciting and dynamic realities in the primary sectr. After earning internatinal status in 1978, in 1998 Vinitaly began t structure its internatinal prmtin activities n a mre permanent basis, starting ff with China and then travelling t ther cuntries in Suth-East Asia (India, Japan, Krea), the United States, Canada and Australia. This was in turn flanked by training activities in 2014 with VIA - Vinitaly Internatinal Academy, the latest initiative supprting the ambassadrs f Italian wine arund the wrld. In 1987, Vinitaly hsted the first Olive Exhibitin, which a year later became Sl. Agrifd Club was launched in 2008 as the Quality Agr- Fd Exhibitin; it was merged in 2013 with Sl t give lifet Sl&Agrifd. The first editin f Enlitech - Internatinal Exhibitin f Technlgy fr Wine-Grwing, Oenlgy/Olive-Grwing and Olive Oil Prductin - was held in In 2010, fr the first time, Vinitaly was fficially visited by the President f the Republic (Girgi Naplitan); 2014 Renzi VINITALY FROM HISTORY TO THE FUTURE THE BOOK CELEBRATING 50 YEARS OF HISTORY OF THE WINE EXHIBITION The bilingual (ita/eng) bk with 300 pages edited by jurnalists Luci Bussi and Carl Albert Delaini (current head f the Vernafiere Press Office) has six chapters tracing the stry frm Angel Betti thrugh t the recgnitin f "internatinal" status in 1978 and the creatin in the 1990s f the Internatinal Wine Cmpetitin and the Internatinal Packaging Cmpetitin saw the first wrld trip with China Wine in Shanghai, fllwed ver the years with events in America, Asia and Russia. One chapter fcuses n the perid : Vinitaly - the symbl f Italian wine in the wrld - was visited fr the first time ever by a President f the Republic, Girgi Naplitan, and was als engaged t manage the Wine Pavilin at Exp Milan. Anther chapter deals with the 2016 editin inaugurated by the current Head f State, Sergi Mattarella, and the launch f new beginning alng the path f Vinitaly. Tw chapters by jurnalists Anna DiMartin and Marisa Fumagalli lk back n 50 years f the wine wrld in Italy and the evlutin f Italian sciety. Pal Massbri interviewed the CEO & Directr General f Vernafiere, Givanni Mantvani wh lked int the future f Vinitaly, by nw recgnized by the Gvernment as a tl fr prmting Italian wine arund the wrld. The bk includes mre than 500 phtgraphs frm Vernafiere archives, as well as anecdtes and memries by 50 prfessinals, prducers and enlgists in additin t testimny f hw Vinitaly helped change the perceptin f wine in Italy and in the wrld as seen in Italy by Cesare Pilln and abrad with jurnalist Burtn Andersn and Marvin R. Shanken, editr and publisher f Wine Spectatr. The bk clses with a previusly unpublished shrt stry titled "Nmen Omen" by Gesuin Némus, the winner f the Campiell 2016 Debut Award fr his nvel "The thelgy f the Bar" published by Ellit. The brwsable web versin f the Fiftieth Anniversary bk is available in the Vinitaly Press Area: was the turn fr Prime Minister Matte Renzi. In 2012, the number f event days was reduced frm 5 t 4; the schedule during the week was als changed, frm Thursday-Mnday t Sunday-Wednesday. OperaWine als came int being as the event n the eve f Vinitaly presenting the 100 best Italian wine cellars chsen in cllabratin with Wine Spectatr magazine. Fr the first time, Vinitaly als hsted a specific shw fr rganic and bidynamic wines, with ViViT Vineyards, Winegrwers and Terrirs. In 2014, Vinitaly inaugurated tw new shws: Vininternatinal ensuring strng impact fr attendance by internatinal exhibitrs - and Vinitalybi fr certified rganic wines, while VIVIT remains the shwcase fr "craft" wines. During the 2014 Editin, Vinitaly - given its rle f leadership in the internatinalizatin f Italian wine cmpanies, was appinted by the Ministry f Agricultural, Fd and Frestry Plicies with the task f implementing and managing VINO - A Raste f Italy - the Wine Pavilin at Exp Milan The Pavilin - the first ever dedicated t wine in the histry f the Universal Expsitin - put frward a cultural and tasting rute invlving 3,600 labels, 150,000 bttles and abut 800,000 tastings and was visited by 2.1 millin peple, with 20% frm abrad (especially China). Success was highlighted by the Class Exp Pavilin Heritage Award fr the best Pavilin fcusing n a single fd-sectr prduct. In 2014, t cmplete the range f services ffered by Vinitaly, Vernafiere prmted wine2wine, the wine business frum. The shw, acknwledged as a strategic ecnmic lever fr the internatinalisatin f Italian wine cmpanies, in 2016 was again part f the Special Made in Italy Prmtin Plan funded by the Ministry f Ecnmic Develpment and the Ministry f Agriculture. The 50th editin was inaugurated, fr the first time inthe histry f the trade fair, by the President f the Republic, Sergi Mattarella. The stry f Vinitaly at:

9 SERVICE PLATFORM FOR QUALITY WINE AND FOOD The imprtance f Vinitaly as an acrss-the-bard platfrm f services fr cmpanies and institutins has been built ver time, thanks t the ability t becme: a business-riented event in Verna in synergy with Enlitech ( and Sl&Agrifd ( in rder t prvide specialist peratrs arriving frm all ver the wrld a cmplete verview f Italian wine-making, wine cellar and territries, as well as innvative technlgies and unique fd traditins; events abrad (all year rund) prmting Made in Italy with Vinitaly Internatinal ( thrugh prmtinal, marketing and training activities directly n the mst interesting wine markets n behalf f individual cmpanies as well as an peratins arm implementing prjects funded by EU and natinal institutins backed up by intensive cmmunicatin and web marketing n the leading scial netwrks; an internatinal educatinal prject with VIA-Vinitaly Internatinal Academy ( t create a netwrk f qualified ambassadrs f Italian wine wh supprt divulgatin and knwledge f Italian wine prductin; an event presenting the mst influential internatinal jurnalists and freign buyers with OperaWine ( cvering the 100 best Italian prducers chsen in cllabratin with Wine Spectatr magazine; the business frum fr the wine wrld with wine2wine ( prviding infrmatin, training and netwrking in the Italian wine sectr; an nline sales channel in Italy and certain target cuntries with Vinitaly Wine Club ( a frum fr training and the creatin f a netwrk f cntacts and relatinships in the quality extra virgin live il supply chain thrugh EVOO Days ( the Internatinal Sl d'or Nrthern and Suthern Hemisphere Cmpetitins t prmte the best extra virgin live ils in the wrld as well as prductin quality. First editin f the Internatinal Packaging Cmpetitin rewarding the best finished bttles fr wine Vinitaly travelled t Shanghai fr China Wine. Debut fr Enlitech, the Exhibitin f Wine-Grwing and Cellar Techniques & Olive-Grwing and Olive Oil Technlgies Debut fr Sl d'or - the wrld's mst imprtant cmpetitin fr extra virgin live il. In 2014, Sl d'or was divided int tw editins with Sl d'or Suthern Hemisphere

10 VINITALY PRESENTS THE FIRST EDITION OF 5STAR WINES THE BOOK 5Star Wines The Bk is the first guide ever published by a majr internatinal wine exhibitin. It includes labels frm all ver the wrld earning scre f at least 90 frm the panel f experts, and ges beynd the cncept f cmpetitin and prize. Fr this editin the panellists - cmprising renwned internatinal experts with specific gegraphic knwledge (Masters f Wine, Master Smmeliers, Smmeliers, expert wine writersetc.) - were crdinated by Ian D'Agata, the Scientific Directr f the Vinitaly Internatinal Academy. A sectin f the guide is als dedicated t the wines in the Wine withut Walls selectin, assessed by a specialist jury chaired by Alice Feiring. The guide ges beynd the cncept f cmpetitin and awards in rder t prvide cmpanies with a prmtinal and marketing tl fr all practical purpses thrugh a unique mde f cmmunicatin. 5Star Wines The Bk 2017 will detail 441 wines, as well as the 17 wines in the Wine Withut Walls selectin. The first ever Best Wine Cellar f the Year - Grand Vinitaly 2017 was awarded t Banfi. The cmplete list is available at ing.pdf The guide will be published a few mnths after Vinitaly itself, in paper and digital frmats, with impressive cmpany prfiles. Capillary distributin and prmtin will be ensured during Vinitaly and Vinitaly Internatinal events, as well as thrugh scial media. VIA 2017 CERTIFICATION 3-7 April 2017: the third editin f the VIA-Vinitaly Internatinal Academy certificatin curse this year will be held in the new Vinitaly Internatinal wine2digital tasting halls n the first flr f the Palaexp, Vernafiere. 59 candidates were selected this year frm arund the wrld, especially frm the USA, China and Canada. Tp names keen t extend their knwledge f Italian wine include Levi Daltn, Pedr Ballesters Trres MW, Nichlas Paris MW, Kathy Mrgan MS and Laura De Pasquale MS. Cnceived by Vinitaly Internatinal ( VIA aims t make the cmplexity f Italian wine mre accessible thrugh prmtin, explanatin and divulgatin f the cuntry's varieties and terrirs, wrking at every level f knwledge and with special attentin t every single cnsumer market in rder t create an expert cmmunity active thrughut the wrld. The Scientific Directr is Ian D'Agata, a very well-knwn and highly regarded wine expert. The activities f the Vinitaly Internatinal Academy include - in additin t certificatin curses fr Wine Expert and Wine Ambassadr fr Italian wine n the eve f Vinitaly - the Executive Wine Seminars held abrad during Vinitaly Internatinal stp-ffs. After three years f activity, six Italian Wine Experts have earned VIA certificates: Canadians Michaela Mrris and Gurvinder Bhatia, Lingzi He and Jinglin Zhang frm China, Geralyn Brstrm frm the USA and Wai Xin Chan frm Singapre. There are by nw 61 Italian Wine Ambassadrs frm Australia (2), Austria, Brazil (2), Canada (9), China (18), Germany (2), Greece, Krea (4), Latvia, Russia (5), Singapre, United Kingdm (2) and USA (13). Their names are listed n the internet site at This year, fr the first time, VIA will launch a secnd certificatin curse in New Yrk June dedicated t American wine prfessinals. In 2002, Vinitaly "cnquered" America with the Vinitaly US Tur and tk part in IFOWS, the Italian Fd and Wine Shw in Mumbay, India The Vinitaly brand was directly prmted - fr the first time, after six years - in China and Russia First editin f Agrifd Club, the Quality Fd Exhibitin The new Hall 1 expanded the exhibitin centre's grss indr area t 150,000 m2. The Vinitaly Wrld Tur travelled t Krea fr the first time

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13 SOL&AGRIFOOD: THE EVENT THAT EXPLAINS TYPICAL ITALIAN PRODUCE TO INTERNATIONAL BUYERS Sl&Agrifd the internatinal quality fd shw at Vernafiere scheduled 9-12 April ( in cnjunctin with Vinitaly - is a mdel interactive trade event thanks t the pprtunities it ffers fr experiencing prducts displayed by exhibitrs thrugh cking shws, educatinal ccasins and tastings. The prduct categries mst extensively represented are the extra virgin live il, pasta and bakery prducts, craft beers, cheese, chclate, preserves and cndiments and delicatessen meats - yet there are als many ther fd prducts as well as fruit and vegetables. The newcmer: pizza. Pizza Area. Frm a simple yet unique fd appreciated in every crner f the wrld, pizza ver time has attracted the curisity f chefs t becme a gurmet speciality. This latest evlutin f Italy's par excellence dish has a dedicated new exhibitin and wrkshp area within the scpe f Sl&Agrifd where cnventinal and pizza chefs will take up the challenge with special dughs and innvative ingredients. Bidiversity and territries. Anther innvatin this year is the new space devted t the bidiversity f territrial prduce cmplementing the area dedicated t delicatessen meats in OLIVE OIL IN ITALY: FACTS AND FIGURES 2016/2017 prductin is estimated at 200,000 tnnes (-58% cmpared t the previus campaign) 1 815,000 estates 1 millin hectares f live grves, f which 170,000 rganic (12% f Italian UAA fr live il) 3,760 live mills 1.4 billin eurs in value f prduct in grves 3 billin eurs f value generated by industrial prcessing in the sectr equal t 3% f ttal turnver in the fd industry Italy is the secnd live il prducing cuntry 510 cultivars make Italy the wrld bank fr live-grwing genetics Italy is the leader in Eurpe with 42 DOP and 3 IGP live ils Italian industry leads the wrld in selecting and blending live il Italy is the third Eurpean prducer f table lives (88 thusand tnnes, equal t 3% f natinal live prductin) Surce - Unaprl. 1Ismea estimate This will ensure a business apprach t a special and unique feature f Italian agr-fds as the cntinue gain ppularity n internatinal markets in additin t established spaces dedicated t cheese, extra virgin live il and craft beers. The prject invlves the develpment f an interactive theme area fcusing n Delicatessen Meats, Bidiversity and Lcal Territries t prmte typical prduce thrugh tastings and wrkshps in English fr internatinal buyers. This prject respnds t the needs f smallmedium enterprises exhibiting at Sl&Agrifd fr mre cntacts with specialist internatinal peratrs, as well as Italian hreca and retail sectrs. This request was highlighted by mre than 40% f exhibitrs amng the reasns prmpting attendance at the trade fair. The Delicatessen Meats, Bidiversity and Territries area is managed in cllabratin with the 5T Academy, the Assciatin created in the fd area specifically t prmte lcal area values, traditin, authenticity, transparency and traceability. Internatinal Operatrs. In 2016, Sl&Agrifd attracted 56,000 prfessinal visitrs, with 14,000 travelling frm 82 cuntries. This year, delegatins f buyers invited t the shw thrugh incming activities by Vernafiere and ICE are jined by an initiative fcusing n Taiwan with 15 imprters and chefs invited t take part in the sessins f the EVOO Academy dedicated t internatinal visitrs abut using extra virgin live il. As a mdel event capable f ensuring excellent visibility n internatinal markets, Sl&Agrifd ccupies a grss shw area f abut 8,000 square meters. b2b events rganised by Vernafiere. b2b meetings are being rganised fr the first time based n the Taste&Buy frmat between exhibitrs and buyers selected thrugh incming prmtin activities. The cuntries f rigin f the buyers invlved are: USA, Japan, Denmark, Germany, Austria, Singapre, United Kingdm and France. The meetings will take place in the Multi-Purpse Hall at Sl&Agrifd. Extra virgin live il this year will als be featured in the Retail Buyers' Club, a venue where exhibitrs can hld b2b meetings with varius retail chains. The winners f Sl d'or awards. Prmtinal activities fr extra virgin live ils winning medals in the tw editins f Sl d'or Nrthern Hemisphere and Suthern Hemisphere - include a presentatin with free tasting at the Oil Bar. Olive ils earning Special Mentins, n the ther hand, will be used in the finals f the Italian Chefs Federatin Jam Cup and the cking shws rganised by the EVOO Academy. Cking Shws. Three initiatives are scheduled t prmte crrect use f extra virgin live il. They start ff with the practical activities f EVOO Academy targeting prfessinals already having skills as regards extra virgin live il; the live ils earning special mentins in the internatinal Sl d'or cmpetitin and the fds displayed by exhibitrs at Sl&Agrifd will be used. T learn t ck crrectly with extra virgin live il, Sl&Agrifd teams up with Aip (the Inter-Reginal Assciatin f Olive Prducers in Verna) prpses Oliciband - full-scale vcatinal training curses fr chefs in the hreca channel. Lastly, the kitchen becmes spectacle with Girgi "Girgine" - the testimnial f Sl&Agrifd and ne f the few TV persnalities t pay clse attentin t the use f extra virgin live il - and nt ne wh merely suggests that dishes shuld be "dressed with a drizzle f live il".

14 Cmpetitins, awards, wrkshps and tastings. Extra virgin live ils earning special mentins in the Sl d Or Cmpetitin cme t the fre with the yung chefs f FIC-Italian Federatin f Chefs in the finals f the Jam Cup, the FIC Junir Assistant Master trphy nw at its secnd editin. The jury cmprises Master Chefs - wh are als invlved in the kitchens f the Gls Restaurant, the gurmet venue f the event alngside Speedy Gls fr finger fds and snacks ensuring enjyable tastings prducts n display. The Mantegna Meeting Rm is hme t a series f guided tastings dedicated t Italian and internatinal extra virgin live ils, including thse frm Japan which participated t the last editin f Sl d Or Nrth Hemisphere. The eighth editin f the Glsari Award in cllabratin with critics Pal Massbri and Marc Gatti will reward emerging agrbusiness excellence n shw at the trade fair. ENOLITECH: TWENTY EDITIONS DRIVING TECHNOLOGICAL INNOVATION IN THE WINE AND OLIVE OIL SECTOR Al The Internatinal Exhibitin f Wine-Grwing and Cellar Techniques & Olive-Grwing and Olive Oil Technlgies attracts grwing numbers f exhibitrs frm arund the wrld at the same time as expanding its trade fields: frm increasingly custmized infrmatin technlgy t innvative equipment and materials, frm services t envirnmental-friendly technical systems. An expanding event. Enlitech 2017 psts 30% increase fr Italian and internatinal exhibitrs alike. The dedicated hall will als be expanded by abut 10% t almst 9,000 square metres f indr exhibitin space. Vernafiere cntinues investments t imprve usability by upgrading the infrastructure f this event, mving it clser t Halls 8 and 10 at Vinitaly and cnfirming the dedicated Giulietta & Rme entrance gate fr registered peratrs with direct access t Enlitech itself. Twenty years f innvatin. As the nly specialist annual exhibitin in the sectr n the internatinal scene, Enlitech since its inceptin in 1998 has always been an imprtant landmark fr prducers and peratrs in the wine and live il sectrs by highlighting wrk tls as well as new ideas and trends. A blend f innvatin and design that has helped drive evlutin in the Italian wine and live il sectrs alngside imprvements in prductin that have helped Italy becme a leader fr quality exprts. Visitrs frm all ver the wrld fr market-leading exhibitrs. There were 38,000 visitrs in 2016 (21% internatinal) yet Enlitech als attracted cellars exhibiting at Vinitaly and prducers f live il and beer attending Sl&Agrifd, scheduled at the same time. This tri f events at Vernafiere creates a successful synergy that enhances all aspects f the sectrs in questin and all prfessinals invlved in a single ccasin. While majr exhibitrs traditinally attending in Enlitech have cnfirmed their stands, this year sees imprtant new names frm Italy and 14 Cuntries: United States, Austria, Switzerland, Czech Republic, Germany, Spain, France, Serbia, San Marin, Ukraine, China, United Kingdm, Ireland and Denmark. Increasingly diversified prducts and expanded services, ranging frm insurance t management systems fr all prductin stages thrugh t lgistics and transprt. The range f resins and industrial flrings is als larger than ever, with leading cmpanies frm the fd industry turning with grwing interest t wine and live il prducers. Machinery and equipment fferings are increasingly sphisticated and innvative, with grwth every year fr beer brewing systems in line with the expansin f craft beer prducers at Sl&Agrifd. A clear demnstratin f Enlitech's versatility and ability t meet any prfessinal requirement in wine and live il fields als takes shape in the huge range f strage systems and accessries fr wine tasting and cnsumptin. Anther first in the histry f Vinitaly - an fficial visit by a President f the Republic (Girgi Naplitan) Vinitaly was fficially invlved in celebratins fr the 150th anniversary f the unificatin f Italy with the "Unity f Italy Bttle" Vinitaly reduced duratin frm 5 t 4 days and was rescheduled frm Sunday t Wednesday. First editin f OperaWine in cllabratin with Wine Spectatr. Debut fr the new ViViT Wines, Winegrwers and Terrirs shw Vinitaly in the Wrld became Vinitaly Internatinal and a partner fr the develpment f Italian business in the wrld. Debut fr Vinitaly Wine Club, the n-line prmtin and marketing platfrm fr the best Italian labels. Sl and Agrifd Club were merged as Sl&Agrifd Internatinal f Quality Agr-Fds Exhibitin Vinitaly inaugurated the Vininternatinal and Vinitalybi shws. Debut als fr VIA-Vinitaly Internatinal Academy t train ambassadrs f Italian wine in the wrld Vinitaly rganised and managed VINO A taste f Italy at Exp Milan n behalf f the Ministry f Agriculture: the wine pavilin was visited by mre than 2.1 millin peple (20% internatinal) The 50 Vinitaly was inaugurated by the President f the Republic, Sergi Mattarella. The Ministry f Ecnmic Develpment included Vinitaly in its Special Made in Italy Prmtin Plan

15 TRAFFIC, PARKING & TRANSPORT GUIDE HOW TO REACH THE EXHIBITION CENTRE By train Travelling by train has always been the mst cnvenient, fast and sustainable way t reach Vinitaly. This is why Vernafiere has renewed the agreement with Trenitalia that allws visitrs and exhibitrs attending Vinitaly t buy tickets t and frm Verna at a discunt rate thrugh Trenitalia Grup Offices. Arrivals at Prta Nuva Railway Statin are served by a free shuttle bus service t/frm the Exhibitin Centre, departing frm Pavement E. As f this year, there is a new pedestrian-bicycle cnnectin between the Statin and the Exhibitin Centre installed by Rfi-Italian Railways. This slutin means that peple can walk t Vinitaly in less than 10 minutes: frm platfrm 12, the rute leaves frm the rear f the statin, crsses the Railway Sidings and reaches Viale Piave; here, yu can take a shuttle bus r cntinue n ft t the exhibitin centre fllwing the rute marked by stickers n the grund with the Vinitaly lg. Fr the ccasin, Verna City Cuncil has als re-pened the pedestrian underpass n Stradne Santa Lucia; it is illuminated with vide surveillance day and night. By Car The easiest way t reach Vinitaly by car, first and fremst, is t use the Park and Ride service at the Bentegdi Stadium (fr cars leaving the Verna Nrd mtrway exit) and the Adige Shpping Centre (frm the Verna Sud mtrway exit). They are cnnected t the exhibitin centre every 15 minutes by a free shuttle bus service. By aerplane Verna Airprt is served by a free shuttle bus ("Aerbus") t/frm the Exhibitin Centre perated apprximately every 60 minutes VISITOR PARKING Parking Areas Lcatin Timetabl e Cst Shuttle buses Seats Stadium Via dell Sprt 0-24 Free Yes (line C) 3,500 Adige Via Cagnli Yes (line H) 1,000 P3 and Market Galleries Viale del Lavr N 1,420 Vernamercat Via Smmacampagna Yes (line E) 500 Cattlica Center Via Germania Yes (line G) 1,000 Caches: caches must park in the Stadium parking areas; caches arriving frm the Verna Sud mtrway exit can als use the Cattlica Center parking area. PARKING FOR JOURNALISTS Jurnalists, n displaying a valid ID card, can park free f charge while places are available in the parking areas fr visitrs and in the frecurt in frnt f Palaexp. Vehicles used by TV crews may use a specific parking area, again while places are available. Parking Areas Lcatin Timetabl Cst Shuttle buses Seats e Palaexp Frecurt Viale del Lavr Free N 265 P11 (TV crews) Via Scpli Free N 125 PUBLIC TRANSPORT Urban lines: t visit the shw and travel easily arund the city centre during Vinitaly, ATV-Azienda Trasprti Verna (Verna Bus C) ffers its netwrk f day-time and evening urban bus lines t all visitrs expected in the city. Fr visitrs attending the ff-shw event Vinitaly and the City (7-11 April 2017), day-time lines perate until and all evening lines until Bus lines 90, 91, 93 and 98 n Friday 7 and Saturday 8 April will als remain in service until The Exhibitin Centre is served by daily urban bus lines 21, 22, 61, 51, 52 (alng Viale del Lavr / Viale dell Agricltura) 23, 24, 73 (Via Rveggia side)

16 side) and hliday lines 91 & 98 (Stradne Santa Lucia/Via Rveggia side), 96, 97 & 93 (Viale dell'agricltura side). Tickets cst All timetables are available at Taxi: the Raditaxi service is perative 24/7 (tel ). Free shuttle buses: In additin t urban bus rutes, ATV, in cllabratin with Vernafiere, perates n event days a free shuttle bus service cnnecting the exhibitin centre with the main park and ride areas and Prta Nuva Railway Statin. All services are every 15 minutes except fr Line E (every 20 minutes). The last bus departs frm the Exhibitin Centre at Line A: Piazza Bra Exhibitin Centre (via Scpli) Line B: Prta Nuva Railway Statin Exhibitin Centre (Viale dell'agricltura) Line C: Bentegdi Stadium car parks Exhibitin Centre (Viale dell'agricltura) Line D: Vlt San Luca Exhibitin Centre (Via Scpli) Line E: Vernamercat parking area Exhibitin Centre (via Scpli) Line F: pedestrian exit frm Railway Statin Exhibitin Centre (Viale dell'agricltura) Line G: Cattlica Center parking area Exhibitin Centre (via Scpli) Line H: Adige parking area - Exhibitin Centre (Viale dell'agricltura) UP- TO- DATE TRAFFIC NEWS - Verna City Cuncil and the Municipal Plice prvide ( and an infrmatin service updated in real time abut parking availability, the general traffic situatin in the city and recmmended rutes, as well as indicating any delays r accidents. The web platfrm is ptimised fr display n mbile phnes and hand-held devices. - Vinitaly prvides infrmatin abut traffic cnditins thrugh fficial scial media. - Up-t-date news is als prvided n the variable messaging panels placed at all majr access rads t the city f Verna.

17 VINITALY REAL TIME FACEBOOK: HASHTAG: #Vernafiere #Vinitaly2017 #SlAgrifd2017 #Enlitech2017 #OperaWine2017 YOUTUBE: @vinitalyinternatinal UPCOMING EVENTS 28th April th May th-11th May th May th-27th June th-30th June nd-24th September th-11th Nvember 2017 December Vinitaly Canada Vancuver Vinitaly Canada Edmntn Wine Discvery Milan Taste f Hpe Metrplitan Pavillin, New Yrk Vinitaly Internatinal Wine Fancy Fd Javits Center, New Yrk Vinitaly Internatinal Academy Certificatin Curse Astr Center, New Yrk Vinitaly China Shanghai Shanghai Wine & Dine Festival Vinitaly Hng Kng Internatinal Wine & Spirits Fair Vinitaly Russia Mscw Vernafiere Press Office Ph: pressffice@vernafiere.it Web:

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