PROST! CARLSBERG MALAYSIA S OWN AUTHENTIC BEER FESTIVAL OF THE YEAR

Transcription

1 PROST! CARLSBERG MALAYSIA S OWN AUTHENTIC BEER FESTIVAL OF THE YEAR Kuala Lumpur, 28 th September 2011 Grab yur lederhsen and get ready t party because Carlsberg Malaysia, fr the first time ever, has recreated the perfect setting t celebrate the wrld renwned Bavarian natinal festival, the famus Oktberfest. Brught t yu in grand style and splendur, the Malaysia s Own Oktberfest 2011 features the mst preferred beer brand f Malaysia, Carlsberg, imprted ppular German brews, namely, Erdinger Weissbier, Franziskaner Weissbier and Löwenbräu as well as authentic German cuisine by a master chef, traditinal live perfrmances and lads f fun t encapsulate the event. The festival, mdeled after the Munich Oktberfest, runs frm 21 st September t 30 th Octber at ver 25 participating utlets and 18 market squares thrughut Kuala Lumpur, Selangr, Penang, Seremban and Jhr. T mark this widely-celebrated festival, Carlsberg Malaysia basts a mnth-lng extravaganza filled with raring days f exciting parties, music, authentic gastrnmic experiences t whet the appetite and barrels f Carlsberg, Erdinger Weissbier, Franziskaner Weissbier and Löwenbräu t be dwned. Being a dynamic brewery that ffers a wide prtfli f internatinal brands, Carlsberg Malaysia sets the bar high in its inaugural celebratin in Malaysia this year, ffering its custmers a mind blwing experience t remember. Thrugh this prmtin, Carlsberg Malaysia aims t bring the peple tgether t savur the refreshing taste f Carlsberg and ther German beers in a respnsible manner as well as t enjy the entertaining traditinal live perfrmances f the Ompah music. Carlsberg Malaysia fficiated its Malaysia s Own Oktberfest 2011 prmtin at Berjaya Times Square Htel, Kuala Lumpur n September 28, at 7pm, in the midst f ver 900 beer enthusiasts. Beer lvers als had a great time enjying the traditinal band perfrmance f the mpah music and indulged in the authentic German cuisine prepared by German Chef Jchern Kern frm Berjaya University Cllege wh is certified as a glbal master chef by the Wrld Assciatin f Chefs' Scieties (WACS). The launch is a jint cllabratin with Berjaya University Cllege f Hspitality and will shwcase Carlsberg Malaysia as a lcal master brewer, besides ffering ther imprted beers frm Germany.

2 Beer aficinades will als stand a chance t win The Ultimate Beer Tur t Munich, Germany and Cpenhagen, Denmark, with tw friends by participating in the facebk cntest. T supprt this fantastic mnth-lng pprtunity presented t yu by Carlsberg Malaysia where Ompah is at its best, lg nt facebk and like Malaysia s Own Oktberfest 2011 at its page. Als, visit fr mre infrmatin. Abut Carlsberg Malaysia Carlsberg Malaysia presents Malaysia s Own Oktberfest 2011 by featuring Malaysia s N.1 beer brand Carlsberg and three Bavarian imprted beers frm Germany by its subsidiary Luen Heng F&B Sdn. Bhd. Carlsberg (5% ABV), a lager beer funded by J.C. Jacbsen in 1847, is brewed with a pure yeast strain named Saccharmyces Carlsbergensis and perfected by the Danish art f brewing. It is an internatinal brand that is available in mre than 140 markets wrldwide. Carlsberg is the mst preferred beer brand in Malaysia accrding t the Millward Brwn Peninsular Malaysia 2010/2011 (Glbal Research Agency). Erdinger Weissbier (5.3% ABV), pineered in the 70 s, was the first German wheat beer t be distributed natinwide. Tday, Erdinger is synnymus with German wheat beer and is sld in mre than 70 cuntries. Erdinger is brewed accrding t traditinal recipes and has n preservatives, additives and pasteurizatin, cmplying with the Bavarian Purity Law Franziskaner Weissbier (5% ABV), a traditinal Bavarian wheat beer with mre than 600 years f histry, is refreshing and armatic in character. This Bavarian beer is naturally cludy and cpper-clured and enhanced with a sweet malt taste with a smth creamy texture fr finish. Löwenbräu (in 5.2% ABV), an riginal German Munich Beer, is famus at Oktberfests. It is a lager beer that is refreshing with a taste f malt and mild hp bitterness. The beer is light t the taste, bright glden-yellw in clur, and truly cmplements the Bavarian drinking experience End This media release has been prepared by Carlsberg Brewery Malaysia Berhad and is fr immediate release. Fr further enquiries, please cntact: Pearl Lai Senir Manager, D/L: Crprate & Marketing Cmmunicatins pearllai@carlsberg.cm.my Carlsberg Malaysia Diana Th Crprate Cmmunicatin Executive D/L: Carlsberg Malaysia dianath@carlsberg.cm.my Sean Sh Cmmercial Manager, H/P: Luen Heng F&B Sdn. Bhd. sean@luenheng.cm

3 PROST 马 亚 CARLSBERG 团欢庆 节 28 讯 换 节传统 备欢庆 马 亚 Carlsberg 团举办 亚 节 Bavarian Natinal Festival 节 2011 马 亚 节 项 华丽 庆 马 亚 欢 Carlsberg 进 Erdinger Weissbier Franziskaner Weissbier Löwenbräu 时 传统 Ompah 乐 师 Jchern Kern 调 Jchern Kern 马 亚 师协 WACS 认证 级 这项 庆 举办 节 Munich Oktberfest 兰 摈 过 25 间 18 场举 庆这 众 节 为 际 马 亚 Carlsberg 团 节 势 让 拥 难 经验 马 亚 Carlsberg 团 进 质 时 酿 马 亚 Carlsberg 团 过这项 动 宾传达负责 饮 态 2011 马 亚 节 团 时 场 过 800 爱 动 联办 热爱 过 书 竞赛赢 终 联

4 终 请 Malaysia s Own Oktberfest 2011 书 击 赞 览 获 详 Prst 语 马 亚 Carlsberg 团 马 亚 Carlsberg 团 现 2011 马 亚 节, 马 亚 Carlsberg 进 亚 Erdinger Weissbier Franziskaner Weissbier Löwenbräu Carlsberg 浓 5% J.C. Jacbsen 1847 创 Saccharmyces Carlsbergensis 酿 艺术酿 Carlsberg 拥 140 场 际 际调查 Millward Brwn 为马 亚 岛 2010/2011 选 Erdinger Weissbier 浓 5.3% 创 70 发 Erdinger 发 70 Erdinger 传统 1516 亚纯净酿 剂 剂 经过 杀 酿 Franziskaner Weissbier 浓 5% Franziskaner 拥 历 传统 亚 这 亚 浊 铜 顺 带 浓 Löwenbräu 浓 5.2% 节 爱 创 这 带 Löwenbräu 实 亚 验

5 这则 闻 马 亚 Carlsberg 团 请 时发 进 查询 请联络 Pearl Lai Senir Manager, D/L: Grup & Marketing Cmmunicatins Diana Th Crprate Cmmunicatin Executive D/L: Sean Sh Cmmercial Manager, H/P: Luen Heng F&B Sdn. Bhd.